Facebook Audience Insights and Socialbakers: Your Guide to Better Marketing image

Facebook Audience Insights and…

Facebook audience insights is the bread and butter of any digital marketing campaign..But building a successful ads campaign is more complicated than simply diving in, as errors and poorly researched decisions can quickly deplete your budget.To be successful, you will need to make the most of the tools available to you. Do you stay native? Or should you branch out and invest in paid solutions for your social media management?Read on to find out:

Marketing
8 Killer Tips for Better Social Media Community Management image

8 Killer Tips for Better Social Media…

As a social media community manager, what can you do to help drive business success? One of the best ways is to help cultivate strong customer relationships, build brand loyalty, and help your business retain more customers in the long-term.A strong community becomes a place where customers interact not just with your brand, but with each other - working as free word-of-mouth advertising and a great source of positive reviews.But a social media community doesn’t just spring up overnight. It takes time and hard work to build one. As a social media manager, you’ll have to set up a plan, track the right metrics, and get commenting to get the ball rolling.Luckily, we’re here to help with these tips and tricks for social media community management best practices.

Social Customer Care
Micro Influencers vs Macro Influencers, What’s Best for Your Business? image

Micro Influencers vs Macro Influencers,…

Influencer marketing on social media has taken off, and is now a ubiquitous marketing channel for any savvy digital marketer. But much like the rest of the internet, the choices seem endless. The knee-jerk reaction tells us bigger is better, but is that really the case?There are a lot of things to look for in a social media influencer when choosing the best fit for your business. So let’s look at the pros and cons of micro influencers vs macro influencers.

Marketing
5 Stages for Effective Social Media Community Management image

5 Stages for Effective Social Media…

Community management is one of the most important activities for brands who rely on social media to contribute to their marketing and sales cycles. Often people confuse social media marketing with community management - but they are two distinct disciplines. We took a look at how you can improve your community management practices and why these tactics are necessary for customer retention and acquisition. 

Marketing
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