The Top Beauty Brands to Watch Out for on Black Friday image

The Top Beauty Brands to Watch Out for on Black Friday

The Black Friday season can get competitive for any marketer in the beauty industry. You can use this chance to see to utilize tips, and discover new ideas for your Black Friday campaign this year.

Marketing
How Giant Ecommerce Brands Use Social Media on Black Friday image

How Giant Ecommerce Brands Use Social Media on Black Friday

As a shopper, you’ve seen the long dreadful lines, the crazy shoppers, and the flashy promotions. However, in the last couple of years, the eCommerce industry has made shopping convenient for customers. This year can be your chance to create the best Black Friday campaign this year.

Marketing
How to Use Social Media for PR: A Step-by-step Guide image

How to Use Social Media for PR: A Step-by-step Guide

Social media has evolved into a prime storytelling tool. With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences. Now more than ever, customers are using social media to understand and interact with their favorite brands, to generate the buzz that impacts the reach and influence of the brand. Follow these steps to create a social media strategy that aligns with traditional public relations techniques to connect with your ideal audience.

How to
How to Increase Your Social Media Traffic - The Expert's Advice image

How to Increase Your Social Media Traffic - The Expert's Advice

So you published your polished post on social media and started waiting for the clicks to roll in. Hours pass by, but nothing happens. Does this scenario sound frustratingly familiar? That's because the volume of social media traffic is in decline. Back in 2014, over 31% of referral traffic came from social media - a number that dropped to 26% in 2018, the first year when search outpaced social for referral traffic. Even though getting people to see or engage with your content has become a challenge, it's not impossible. Read on to find out how to increase social media traffic in an effective way:

How to
Facebook Audience Insights and Socialbakers: Your Guide to Better Marketing image

Facebook Audience Insights and Socialbakers: Your Guide to Better Marketing

Facebook audience insights is the bread and butter of any digital marketing campaign..But building a successful ads campaign is more complicated than simply diving in, as errors and poorly researched decisions can quickly deplete your budget.To be successful, you will need to make the most of the tools available to you. Do you stay native? Or should you branch out and invest in paid solutions for your social media management?Read on to find out:

Marketing
Target Audience on Facebook: How to Reach and Convert Them image

Target Audience on Facebook: How to Reach and Convert Them

One of the biggest advantages of Facebook advertising is the ability to identify and target a highly specific audience. But while the possibility is there, many marketers are still struggling to reach the right user group that would convert. If you're one of them, read on to find out how to connect with your target audience and turn them into customers:

Advertising
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