How to Get Your Paid Social Media in Order (Step by Step) image

How to Get Your Paid Social Media in Order (Step by Step)

Nowadays, paid social media is absolutely essential for businesses. Almost every business invests in facebook ads, instagram ads and other types of digital media buying. It’s the only way to scale your marketing quickly and get the results you need from your efforts. But it’s easy to make mistakes which could end up costing your company millions.

How to
Cutting Advertising Costs: Automotive Marketing and Customer Journeys image

Cutting Advertising Costs: Automotive Marketing and Customer Journeys

Like all sectors, the automotive industry is dealing with a rapidly changing social media landscape. 

In 2019, automotive marketing has one of the highest Cost-per click rates in comparison to other industries.Organic reach is decreasing and CPC costs just keep rising, so how can automotive brands keep costs down while identifying and growing customer segments?

Marketing
Socialbakers CEO: Paid Campaigns Shouldn't Be a Gamble image

Socialbakers CEO: Paid Campaigns Shouldn't Be a Gamble

In its recent 2019-20 CMO spend survey, Gartner reported that 26 percent of the marketing budget is going to paid media. That’s an increase over the past two years, and it’s tied with martech for the biggest piece of the budget pie.

Marketing
Everything You Need to Create Successful Holiday Marketing Campaigns  image

Everything You Need to Create Successful Holiday Marketing Campaigns

Holiday marketing campaigns are a bit special for marketers because they can bring huge revenue, but they can also bring disappointment, low ROI, and wasted budget. As with almost everything in life, successful holiday marketing campaigns are all about the planning. All the best holiday marketing has great planning in common, whether it’s for Christmas, Halloween, Black Friday, Easter, or any other seasonal advertising campaign.Great marketers plan and strategize, measure and adjust, making full use of all the tools at their disposal. They prepare early, keep an eye on trends, and identify, captivate, and nurture the right audience with emotional, personalized content. Some brands are very successful with their holiday advertising campaigns and others not so much. If you’re planning a  Facebook Christmas campaign or an Instagram Halloween campaign, then read on to learn how to plan a stellar holiday social media campaign that gets the business results you need.

How to
How to Increase Your Social Media Traffic - The Expert's Advice image

How to Increase Your Social Media Traffic - The Expert's Advice

So you published your polished post on social media and started waiting for the clicks to roll in. Hours pass by, but nothing happens. Does this scenario sound frustratingly familiar? That's because the volume of social media traffic is in decline. Back in 2014, over 31% of referral traffic came from social media - a number that dropped to 26% in 2018, the first year when search outpaced social for referral traffic. Even though getting people to see or engage with your content has become a challenge, it's not impossible. Read on to find out how to increase social media traffic in an effective way:

How to
Target Audience Analysis: Everything Digital Marketers Need to Know image

Target Audience Analysis: Everything Digital Marketers Need to Know

As a brand, you want to be reaching the right people.Target audience analysis is a central component to any marketing strategy, as it gives you an informed view of who your audiences are, who your audiences are not, and, equally important, audiences your brand could be reaching out to with a few tweaks to your strategy.But what exactly is audience analysis? How do you go about it? We’re here to help you get started with this guide.

Marketing
We Saved 56% on Conversion Costs on Facebook - Here’s How image

We Saved 56% on Conversion Costs on Facebook - Here’s How

Advertising is what makes the Facebook marketing world go round. But in order to get the most out of your budget you need to get your targeting right. We’ve tested some of the most used targeting options out there to find the perfect one that will get more conversions for less cash. Read on to learn how we were able to to lower our costs and increase conversions hassle-free.

Marketing
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