Target Audience on Facebook: How to Reach and Convert Them image

Target Audience on Facebook: How to Reach and Convert Them

One of the biggest advantages of Facebook advertising is the ability to identify and target a highly specific audience. But while the possibility is there, many marketers are still struggling to reach the right user group that would convert. If you're one of them, read on to find out how to connect with your target audience and turn them into customers:

Advertising
Social Media Optimization (SMO): What to Expect in 2018 image

Social Media Optimization (SMO): What to Expect in 2018

If not so long ago brands were still debating how much effort, time and financial investment they should commit to social media marketing, today marketers will agree that it’s an inevitable if not central part of any digital marketing strategy. Social media marketing has matured, and the conversation has shifted. The debate is no longer about its value, but about maximizing the results of social media marketing and finding the route to success in an environment where the increase in demand for ad space is outpacing the supply of the audience’s attention.

Marketing
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