How to Increase Your Social Media Traffic - The Expert's Advice image

How to Increase Your Social Media Traffic - The Expert's Advice

So you published your polished post on social media and started waiting for the clicks to roll in. Hours pass by, but nothing happens. Does this scenario sound frustratingly familiar? That's because the volume of social media traffic is in decline. Back in 2014, over 31% of referral traffic came from social media - a number that dropped to 26% in 2018, the first year when search outpaced social for referral traffic. Even though getting people to see or engage with your content has become a challenge, it's not impossible. Read on to find out how to increase social media traffic in an effective way:

How to
Facebook Audience Insights and Socialbakers: Your Guide to Better Marketing image

Facebook Audience Insights and Socialbakers: Your Guide to Better Marketing

Facebook audience insights is the bread and butter of any digital marketing campaign..But building a successful ads campaign is more complicated than simply diving in, as errors and poorly researched decisions can quickly deplete your budget.To be successful, you will need to make the most of the tools available to you. Do you stay native? Or should you branch out and invest in paid solutions for your social media management?Read on to find out:

Marketing
Target Audience on Facebook: How to Reach and Convert Them image

Target Audience on Facebook: How to Reach and Convert Them

One of the biggest advantages of Facebook advertising is the ability to identify and target a highly specific audience. But while the possibility is there, many marketers are still struggling to reach the right user group that would convert. If you're one of them, read on to find out how to connect with your target audience and turn them into customers:

Advertising
6 Ways to Improve Your Videos on Facebook With Dynamic Benchmarks image

6 Ways to Improve Your Videos on Facebook With Dynamic Benchmarks

Facebook video is a hot topic on social media. Ever since, Facebook assured marketers that the trend is guaranteed to carry over to 2018, everyone has rushed to find out how they can build more videos to meet the content demands of their audiences. However, as output increases, so does the need for valid measurement techniques. To get even better at what you do you need to know how your videos stack up to the rest of the market. Do you need to turn up the frequency of your videos, or scale back on spending? Find out where you stand and get tailored recommendations that will help you transform your video insights into action.

Marketing
How The Earth Hour Social Campaign Made a Real Impact image

How The Earth Hour Social Campaign Made a Real Impact

Social media is changing the world in many ways. One of them is by giving nonprofits the ability to reach more and more people. It provides a way for organizers to take local events and amplify their message online globally. Earth Hour, organized by World Wide Fund for Nature (WWF), is a great example of a local action going ‘viral’ and spreading across the globe.

Statistics
Is Facebook's New Jobs Feature Putting LinkedIn in Danger? image

Is Facebook's New Jobs Feature Putting LinkedIn in Danger?

Facebook has become the Swiss Army knife of social media platforms. The blue giant's latest update is the introduction of a new Jobs feature. Now companies can easily incorporate Facebook into their hiring strategy so job seekers can be found! Find out how Facebook is tapping into the job market and what this means for competing social media platforms.

News
Publish At The Perfect Time, Every Time image

Publish At The Perfect Time, Every Time

Every day, social media marketers struggle to find the optimal time to publish their content. And studying audience activity charts for your page is only telling you half the story. That’s why we developed a revolutionary tool that enables you to publish at the perfect time, every time, for every page’s audience. Meet PrimeTime - exclusively in Socialbakers Solutions.

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