Everything You Need to Create Successful Holiday Marketing Campaigns  image

Everything You Need to Create Successful Holiday Marketing Campaigns

Holiday marketing campaigns are a bit special for marketers because they can bring huge revenue, but they can also bring disappointment, low ROI, and wasted budget. As with almost everything in life, successful holiday marketing campaigns are all about the planning. All the best holiday marketing has great planning in common, whether it’s for Christmas, Halloween, Black Friday, Easter, or any other seasonal advertising campaign.Great marketers plan and strategize, measure and adjust, making full use of all the tools at their disposal. They prepare early, keep an eye on trends, and identify, captivate, and nurture the right audience with emotional, personalized content. Some brands are very successful with their holiday advertising campaigns and others not so much. If you’re planning a  Facebook Christmas campaign or an Instagram Halloween campaign, then read on to learn how to plan a stellar holiday social media campaign that gets the business results you need.

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8 Halloween Social Media Campaigns to Spook-up this Season image

8 Halloween Social Media Campaigns to Spook-up this Season

Every year, brands spice up their social media content to commemorate Halloween - the spookiest time of the year! This year we trick-or-treated for some of the most successful social media campaigns to highlight holiday best practices any brand can follow. Learn who did it best and get quick tips for your next campaign.

Marketing
15 Tips on Holiday Marketing From an Award-winning Creative Director  image

15 Tips on Holiday Marketing From an Award-winning Creative Director

You’ve probably heard the famous quote, “Most people don’t plan to fail; they fail to plan”. The quote from John L. Beckley is more than 200 years old and still rings true today, especially around the holidays. Too often creative teams are left scrambling to develop holiday related branded content at the last minute.

Marketing
Which Fashion Brand Would You Like to Date? image

Which Fashion Brand Would You Like to Date?

Every year brands flock to social media to profess their love on Valentine’s Day. And Fashion Brands in particular know just what to do on social to get their audiences in the mood. We dove into the sea of social media Valentine’s Day data to find out which Fashion Brands were turning up the heat this February, and which ones were playing hard to get. Read on to find out which brand would be the ideal Valentine’s date!

Marketing
How Industries Are Spicing Up Their Holiday Content on Social Media image

How Industries Are Spicing Up Their Holiday Content on Social Media

The holidays are a special time of year, and brands are constantly scrambling to get their content and campaigns right. During the most joyous season, Facebook audiences yearn for Christmas content that will evoke emotion, or help inspire gift ideas. That’s where savvy social media marketers can step in. To see how digital elves are spreading cheer, we took a look at some of the best-performing posts by industry. See which Christmas posts made it to the top and learn their secrets to improve your own holiday content marketing.

Marketing
Best Christmas Campaigns on Social Media so Far image

Best Christmas Campaigns on Social Media so Far

Every year brands strive to create the perfect Christmas advertisement that will be watched on television and on mobile screens across the globe. Competition is fierce during the the busiest time of the year, which means every dollar spent on holiday content needs to count. We analyzed how the most well-known UK retailers are faring on social media after debuting their highly anticipated Christmas commercials in order to see how brands are preparing for the holiday season.

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