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Everything You Need to Know About Instagram Ads image

Everything You Need to Know About Instagram Ads

Due to their similarity to Facebook ads, Instagram ads are confusing to many marketers. How is Instagram advertising different from Facebook advertising? What campaign objectives are available on Instagram? Where can businesses place their ads on the platform?Read on to get detailed answers to these questions and learn how to make the most of the Instagram advertising options:

Advertising
Your Guide to Social Media Competitive Analysis image

Your Guide to Social Media Competitive Analysis

No matter what kind of business you have, you will be facing competition. These might be older, more established companies with loyal clientele and a legion of fans on social media, or they might be new competition coming out of the woodwork trying to destabilize your place in the market.Getting the edge over your competitors is absolutely essential if you want your business to succeed, but that’s easier said than done - just knowing who they are and what they sell isn’t enough to beat them.This is where social media competitive analysis and competitive intelligence come in.What exactly is social media competitive analysis, and how do you collect the relevant intelligence? How do you use it? Read on to find out.

How to
Top 5 Instagram Marketing Trends Marketers Must Know for 2019 image

Top 5 Instagram Marketing Trends Marketers Must Know for 2019

Whether you're a small business or a global brand, there's one thing you absolutely need to leverage to grow your digital presence: Instagram marketing.But to be able to tap into Instagram's potential, you need to monitor and follow the latest marketing trends. Here are top five Instagram trends any marketer needs to keep an eye on in 2019:

Marketing
Starting Off Right: Better Top of the Funnel Marketing image

Starting Off Right: Better Top of the Funnel Marketing

Tradition dictates that acquiring and converting new leads from top of the funnel marketing is about ten times more expensive than it is to convert leads you already have.But does it have to be?Optimizing your top of the funnel marketing can cut your costs dramatically and help you reach the right audiences every time.

Marketing
How to Repurpose Your Social Media Content to Skyrocket Conversion image

How to Repurpose Your Social Media Content to Skyrocket Conversion

In February 2018, The Manifest nailed it, they discovered that a lack of human and financial resources are the top social media challenges for most marketers. It’s no surprise, as we have 100+ social networks worldwide, and one specialist can't develop the strategy for each and post original content everywhere. The solution is simple: with content intelligence in mind, you can repurpose your social media content to communicate your marketing messages to the right target audience. In this article we will cover how you can repurpose your content intelligently across Facebook, Instagram, Twitter, and LinkedIn.

Marketing
7 Tips on How to Use Social Selling to Reach More Customers image

7 Tips on How to Use Social Selling to Reach More Customers

Social media is no longer just a place to connect with old friends and meet new ones. It has become a vital platform for brands to engage their audience and reach more relevant customers. This allows brands to successfully drive conversions through social selling. In this article, we will discuss seven effective social selling tips that will help you reach more customers.

Marketing
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