Starting Off Right: Better Top of the Funnel Marketing image

Starting Off Right: Better Top of the…

Tradition dictates that acquiring and converting new leads from top of the funnel marketing is about ten times more expensive than it is to convert leads you already have.But does it have to be?Optimizing your top of the funnel marketing can cut your costs dramatically and help you reach the right audiences every time.

Content Intelligence: What it Really Means for Digital Marketers  image

Content Intelligence: What it Really…

Marketers today have an amazing job. If you define amazing as full of challenge. Jobs with opportunity across 20+ channels and that’s social only! But we know that marketing doesn’t start or stop with social only. Digital marketing has transformed, we’ve all heard about digital transformation and leveraging data to make decisions. Are marketers today really using audience insights and data to drive and sustain their performance in an ever-changing landscape? The answer is a resounding ‘yes, absolutely!’ - and that’s because they have to…

7 Tips on How to Use Social Selling to Reach More Customers image

7 Tips on How to Use Social Selling to…

Social media is no longer just a place to connect with old friends and meet new ones. It has become a vital platform for brands to engage their audience and reach more relevant customers. This allows brands to successfully drive conversions through social selling. In this article, we will discuss seven effective social selling tips that will help you reach more customers.

Target Audience Analysis: Everything Digital Marketers Need to Know image

Target Audience Analysis: Everything…

As a brand, you want to be reaching the right people.Target audience analysis is a central component to any marketing strategy, as it gives you an informed view of who your audiences are, who your audiences are not, and, equally important, audiences your brand could be reaching out to with a few tweaks to your strategy.But what exactly is audience analysis? How do you go about it? We’re here to help you get started with this guide.

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