Everything You Need to Know About Instagram Ads image

Everything You Need to Know About Instagram Ads

Due to their similarity to Facebook ads, Instagram ads are confusing to many marketers. How is Instagram advertising different from Facebook advertising? What campaign objectives are available on Instagram? Where can businesses place their ads on the platform?Read on to get detailed answers to these questions and learn how to make the most of the Instagram advertising options:

Advertising
The Top 21 Beauty Influencers Brands Need to Watch This Year image

The Top 21 Beauty Influencers Brands Need to Watch This Year

Instagram beauty influencers are shaking up the industry with wide-ranging representation, bold looks, and out-of-the-box style that challenges mainstream, conventional beauty. As we’re sinking our teeth into this new year, let’s take a look at some of the top beauty influencers and bloggers you need to keep an eye on.

Marketing
Your Guide to Social Media Competitive Analysis image

Your Guide to Social Media Competitive Analysis

No matter what kind of business you have, you will be facing competition. These might be older, more established companies with loyal clientele and a legion of fans on social media, or they might be new competition coming out of the woodwork trying to destabilize your place in the market.Getting the edge over your competitors is absolutely essential if you want your business to succeed, but that’s easier said than done - just knowing who they are and what they sell isn’t enough to beat them.This is where social media competitive analysis and competitive intelligence come in.What exactly is social media competitive analysis, and how do you collect the relevant intelligence? How do you use it? Read on to find out.

How to
The Best Times to Post on Social Media Based on Data image

The Best Times to Post on Social Media Based on Data

“When is the best time to post on social media?”The short answer is: whenever your audience is most active and therefore most likely to see and engage with your content.But in reality, it’s a big question. One that needs to be broken down a little more. There is no “best time” to post on social media as a whole. Instead, you need to think smaller. Ask yourself when is the best time to post on Facebook? When is the best time to post on Instagram? Or Twitter, or LinkedIn.Each individual platform will have different optimal times for publishing, but figuring out when those are can be painful. That’s why we’ve taken time to look at this data.Read on to learn when the best time is to post on social media, for each platform!

How to
How to Gain Followers on Instagram: Must-Know Tactics for Marketers image

How to Gain Followers on Instagram: Must-Know Tactics for Marketers

Are you marketing on Instagram? Then you're likely looking to grow your audience. Increasing your following might seem difficult, but we have good news for you: in this article, we're going to discuss tried-and-true tactics how to gain followers on Instagram. Ready to learn how to get users to follow you on Instagram?Let's dive right in!

Marketing
33 Must-Have Content Creation Tools Every Brand Needs image

33 Must-Have Content Creation Tools Every Brand Needs

Content creation is harder than it looks! And in our digital and visual era, if you’re not putting out great content regularly, you’re losing your audience and conversions.But content creation can be a time-consuming process without the right tools - that’s why we’re here to help! Check out this comprehensive list of the best content creation tools and software.

Marketing
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