5 Ways to Define and Reach Your Target Market on Social Media image

5 Ways to Define and Reach Your Target Market on Social Media

By 2022, the number of social media users will be more than 3 billion, up from 2.62 billion in 2018. That sounds overwhelming because, as a business, all you want is to get hold of a small number of these users and convert them into your leads and customers.

How to
Social Media Sentiment Analysis: What Marketers Need to Know image

Social Media Sentiment Analysis: What Marketers Need to Know

Would you like to discover your audience's feelings towards your brand? Boost your online reputation? Ward off social media crises before they even happen?If you answered yes, it's time you embrace social media sentiment analysis. Here's everything you need to know about analyzing sentiment - from what it is and how it works to why you need to leverage it for your business.

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