The Top 21 Beauty Influencers Brands Need to Watch This Year image

The Top 21 Beauty Influencers Brands Need to Watch This Year

Instagram beauty influencers are shaking up the industry with wide-ranging representation, bold looks, and out-of-the-box style that challenges mainstream, conventional beauty. As we’re sinking our teeth into this new year, let’s take a look at some of the top beauty influencers and bloggers you need to keep an eye on.

Marketing
Ecommerce Content Marketing: 7 Unique Ways to Create Content That Builds Awareness image

Ecommerce Content Marketing: 7 Unique Ways to Create Content That Builds Awareness

What’s the basis of a good content marketing strategy for ecommerce? What are best practices for ecommerce content marketing? Read on to learn how smart ecommerce marketers are skyrocketing their brand awareness, increasing conversions and strengthening their brand communities. You can do the same by learning from the 7 clever ecommerce content marketing examples below.

Marketing
12 Most Common Social Media Marketing Mistakes and How to Avoid Them image

12 Most Common Social Media Marketing Mistakes and How to Avoid Them

Social media done the right way has enormous potential to build your brand community, grow your customer base and skyrocket ROI. But all your efforts can be undone if you’re still making social media marketing mistakes. Here, we tell you about some of the most common social media marketing mistakes to avoid and “how to do social media” in a way that brings the results you need.

Marketing
33 Must-Have Content Creation Tools Every Brand Needs image

33 Must-Have Content Creation Tools Every Brand Needs

Content creation is harder than it looks! And in our digital and visual era, if you’re not putting out great content regularly, you’re losing your audience and conversions.But content creation can be a time-consuming process without the right tools - that’s why we’re here to help! Check out this comprehensive list of the best content creation tools and software.

Marketing
Top 10 Youtube Influencers Every Brand Needs to Know image

Top 10 Youtube Influencers Every Brand Needs to Know

While Instagram has become the quintessential platform for influencers, it was the beauty gurus, shoppers, comedians, pranksters, and travel vloggers of YouTube who paved the way early on - and it’s still a strong platform for influencers and content creators.Here are our picks for the top 10 YouTube influencers brands need to be watching and collaborating with this year.

Marketing
8 Killer Tips for Better Social Media Community Management image

8 Killer Tips for Better Social Media Community Management

As a social media community manager, what can you do to help drive business success? One of the best ways is to help cultivate strong customer relationships, build brand loyalty, and help your business retain more customers in the long-term.A strong community becomes a place where customers interact not just with your brand, but with each other - working as free word-of-mouth advertising and a great source of positive reviews.But a social media community doesn’t just spring up overnight. It takes time and hard work to build one. As a social media manager, you’ll have to set up a plan, track the right metrics, and get commenting to get the ball rolling.Luckily, we’re here to help with these tips and tricks for social media community management best practices.

Social Customer Care
How to Ace Social Media Collaboration: An Enterprise Guide image

How to Ace Social Media Collaboration: An Enterprise Guide

Managing social media is a complex process for any business. But it's especially complicated for enterprise brands who have multiple social media teams scattered across different offices all around the world.As a person overseeing your company's marketing activities, how do you bring all of these teams together and facilitate cross-department collaboration to reach targets?Read on to learn how to set up your social media teams up for success with hands-on social media collaboration tools and tips:

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