Micro Influencers vs Macro Influencers, What’s Best for Your Business? image

Micro Influencers vs Macro Influencers,…

Influencer marketing on social media has taken off, and is now a ubiquitous marketing channel for any savvy digital marketer. But much like the rest of the internet, the choices seem endless. The knee-jerk reaction tells us bigger is better, but is that really the case?There are a lot of things to look for in a social media influencer when choosing the best fit for your business. So let’s look at the pros and cons of micro influencers vs macro influencers.

Target Audience on Facebook: How to Reach and Convert Them image

Target Audience on Facebook: How to…

One of the biggest advantages of Facebook advertising is the ability to identify and target a highly specific audience. But while the possibility is there, many marketers are still struggling to reach the right user group that would convert. If you're one of them, read on to find out how to connect with your target audience and turn them into customers:

Guide to Improving Your Facebook Advertising Strategy image

Guide to Improving Your Facebook…

Facebook is undoubtedly the most popular channel for social media advertising. Today, it is being leveraged by 6 million businesses who are actively trying to win the attention of over 2 billion users, mainly with the help of paid content and ads. These numbers alone show just how competitive Facebook marketing is, and the platform's recent Q4 2017 Earnings report indicates this trend will only intensify, making it more challenging for marketers to stand out in their audiences' News Feeds.

4 Recommendations To Turn Ads Benchmarks Insights Into Action image

4 Recommendations To Turn Ads…

How confident and competitive can you really be in your paid social media strategy if you can only measure against your past performance? For the first time, position your ad spend and performance within an industry, country, or regional context—and get your ads to stand out in a crowd. With Ads Benchmarks in Socialbakers Suite, transform competitive ad insights into real action. Optimize your ad strategy now by checking out the following recommendations based on common Ads Benchmarks scenarios.

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