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Facebook Audience Insights and Socialbakers: Your Guide to Better Marketing image

Facebook Audience Insights and Socialbakers: Your Guide to Better Marketing

Facebook audience insights is the bread and butter of any digital marketing campaign..But building a successful ads campaign is more complicated than simply diving in, as errors and poorly researched decisions can quickly deplete your budget.To be successful, you will need to make the most of the tools available to you. Do you stay native? Or should you branch out and invest in paid solutions for your social media management?Read on to find out:

Marketing
Micro Influencers vs Macro Influencers, What’s Best for Your Business? image

Micro Influencers vs Macro Influencers, What’s Best for Your Business?

Influencer marketing on social media has taken off, and is now a ubiquitous marketing channel for any savvy digital marketer. But much like the rest of the internet, the choices seem endless. The knee-jerk reaction tells us bigger is better, but is that really the case?There are a lot of things to look for in a social media influencer when choosing the best fit for your business. So let’s look at the pros and cons of micro influencers vs macro influencers.

Marketing
Target Audience on Facebook: How to Reach and Convert Them image

Target Audience on Facebook: How to Reach and Convert Them

One of the biggest advantages of Facebook advertising is the ability to identify and target a highly specific audience. But while the possibility is there, many marketers are still struggling to reach the right user group that would convert. If you're one of them, read on to find out how to connect with your target audience and turn them into customers:

Advertising
9 Reasons Why You Need to Embrace Influencer Marketing image

9 Reasons Why You Need to Embrace Influencer Marketing

Influencer marketing is this year's hottest social media marketing trend. Brands across regions and industries are increasing their influencer spending by up to 50% and publishing more sponsored content than ever before. If you're not one of them yet, here are nine reasons why you should include social media influencers in your next campaign:

Marketing
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