Guide to Improving Your Facebook Advertising Strategy image

Guide to Improving Your Facebook…

Facebook is undoubtedly the most popular channel for social media advertising. Today, it is being leveraged by 6 million businesses who are actively trying to win the attention of over 2 billion users, mainly with the help of paid content and ads. These numbers alone show just how competitive Facebook marketing is, and the platform's recent Q3 2017 Earnings report indicates this trend will only intensify, making it more challenging for marketers to stand out in their audiences' News Feeds.

4 Recommendations To Turn Ads Benchmarks Insights Into Action image

4 Recommendations To Turn Ads…

How confident and competitive can you really be in your paid social media strategy if you can only measure against your past performance? For the first time, position your ad spend and performance within an industry, country, or regional context—and get your ads to stand out in a crowd. With Ads Benchmarks in Socialbakers Suite, transform competitive ad insights into real action. Optimize your ad strategy now by checking out the following recommendations based on common Ads Benchmarks scenarios.

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 Fill in the Gaps with These Social Media Team Roles image

Fill in the Gaps with These Social…

Social media management is a growing profession which means we can expect to see a surplus of new jobs popping up in the next few years. As companies increase their social media budget we can be sure that CMOs will be looking to equip their social department with more team members. If there ever was a good time to assemble a well rounded team that can accomplish social media greatness - it’s now. Find out which positions you should be hiring for and why.

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LinkedIn Metrics Now in Suite for Consolidated Social Media Measuring image

LinkedIn Metrics Now in Suite for…

LinkedIn is the largest professional-oriented platform, with over 500 million members and counting. Marketers are continuously using the platform in new ways to communicate with prospective employees and alumni, brand their companies, engage their communities, and find valuable leads. And savvy marketers can use Socialbakers Suite to get all of the most important LinkedIn analytics in the same place as they get the rest of their social media data!

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