10 Easy Steps to Managing a Social Media Crisis image

10 Easy Steps to Managing a Social Media Crisis

In today's interconnected digital world a social media crisis is always waiting to happen. The impersonal nature of the internet has given rise to a mob mentality - as any brand who has made a an online misstep well knows. So you want to know more about social media crisis management? Read on.

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How to Increase Your Social Media Traffic - The Expert's Advice image

How to Increase Your Social Media Traffic - The Expert's Advice

So you published your polished post on social media and started waiting for the clicks to roll in. Hours pass by, but nothing happens. Does this scenario sound frustratingly familiar? That's because the volume of social media traffic is in decline. Back in 2014, over 31% of referral traffic came from social media - a number that dropped to 26% in 2018, the first year when search outpaced social for referral traffic. Even though getting people to see or engage with your content has become a challenge, it's not impossible. Read on to find out how to increase social media traffic in an effective way:

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Social Media Advocacy: How to Develop a Powerful Program for Your Brand image

Social Media Advocacy: How to Develop a Powerful Program for Your Brand

The number of social media users reached 3.916 billion worldwide in 2018 based on the Global Digital Report 2018. Individuals are using social media to share their experiences with products and brands, and shoppers are increasingly turning to other user’s social media to make purchasing decisions. As this trend grows, it’s vital for businesses to implement social media advocacy programs that will connect with their audience and encourage them to amplify the brand story.

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The Top 21 Beauty Influencers Brands Need to Watch This Year image

The Top 21 Beauty Influencers Brands Need to Watch This Year

Instagram beauty influencers are shaking up the industry with wide-ranging representation, bold looks, and out-of-the-box style that challenges mainstream, conventional beauty. As we’re sinking our teeth into this new year, let’s take a look at some of the top beauty influencers and bloggers you need to keep an eye on.

Marketing
Ecommerce Content Marketing: 7 Unique Ways to Create Content That Builds Awareness image

Ecommerce Content Marketing: 7 Unique Ways to Create Content That Builds Awareness

What’s the basis of a good content marketing strategy for ecommerce? What are best practices for ecommerce content marketing? Read on to learn how smart ecommerce marketers are skyrocketing their brand awareness, increasing conversions and strengthening their brand communities. You can do the same by learning from the 7 clever ecommerce content marketing examples below.

Marketing
12 Most Common Social Media Marketing Mistakes and How to Avoid Them image

12 Most Common Social Media Marketing Mistakes and How to Avoid Them

Social media done the right way has enormous potential to build your brand community, grow your customer base and skyrocket ROI. But all your efforts can be undone if you’re still making social media marketing mistakes. Here, we tell you about some of the most common social media marketing mistakes to avoid and “how to do social media” in a way that brings the results you need.

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