Socialbakers CEO: Paid Campaigns Shouldn't Be a Gamble image

Socialbakers CEO: Paid Campaigns Shouldn't Be a Gamble

In its recent 2019-20 CMO spend survey, Gartner reported that 26 percent of the marketing budget is going to paid media. That’s an increase over the past two years, and it’s tied with martech for the biggest piece of the budget pie.

Marketing
The Social Media Metrics That Really Matter image

The Social Media Metrics That Really Matter

Marketing metrics are the signposts that point the way to social media marketing success, but with more attention being paid to dodging so-called vanity metrics, it’s important to get a handle on the social media marketing metrics that matter. Want to know more? Dive into our list of key social media marketing performance metrics to learn what to track and the impact it has on your strategy, and on your business ROI.

Marketing
Alcohol Marketing Trends You Need to Know Right Now image

Alcohol Marketing Trends You Need to Know Right Now

When it comes to social media, the alcohol industry knows what they're doing. Despite strict advertising rules and age restrictions, they’ve managed to create engaging content, adopt new formats, create alluring alcohol marketing campaigns, and engage with their audiences. However, there’s still room for improvement. Read on to learn how alcohol brands are spending on social media and discover possible solutions to cut costs.

How to
Micro Influencers vs Macro Influencers, What’s Best for Your Business? image

Micro Influencers vs Macro Influencers, What’s Best for Your Business?

Influencer marketing on social media has taken off, and is now a ubiquitous marketing channel for any savvy digital marketer. But much like the rest of the internet, the choices seem endless. The knee-jerk reaction tells us bigger is better, but is that really the case?There are a lot of things to look for in a social media influencer when choosing the best fit for your business. So let’s look at the pros and cons of micro influencers vs macro influencers.

Marketing
Brands Get Better Organic Visibility with Instagram Stories image

Brands Get Better Organic Visibility with Instagram Stories

Stories have been captivating audiences across social media platforms, allowing brands and users to give their Followers a glimpse into their life-moments for a limited time. While Instagram Stories usage among users is exploding - brands are still looking for ways to get in on the action. And if you’re one of those brands that hasn’t jumped on the Stories train just yet - you may be missing out on some major engagement.

Statistics
Everything You Need to Know About FMCG Brands and Holiday Content image

Everything You Need to Know About FMCG Brands and Holiday Content

Global FMCG Brands are adding spice and everything nice to their holiday content. But are their social media posts enough to strengthen their audiences’ appetite for content. To find out we took a look at nearly 3,000 FMCG brands on Facebook and Instagram. Our findings speak for themselves! Learn more in our latest infographic.

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Battle of the Most Engaging Television Shows on Social Media image

Battle of the Most Engaging Television Shows on Social Media

If there is one thing 2017 has not been short of - it’s great television. We took our eyes off the screen to take a look at how the newest shows are performing on social media. Are the best-reviewed shows raking in the most engagement? Or are they getting more love from critics than their social fans? Read on to find out how the latest shows are performing across Facebook.

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