Micro Influencers vs Macro Influencers, What’s Best for Your Business? image

Micro Influencers vs Macro Influencers, What’s Best for Your Business?

Influencer marketing on social media has taken off, and is now a ubiquitous marketing channel for any savvy digital marketer. But much like the rest of the internet, the choices seem endless. The knee-jerk reaction tells us bigger is better, but is that really the case?There are a lot of things to look for in a social media influencer when choosing the best fit for your business. So let’s look at the pros and cons of micro influencers vs macro influencers.

Marketing
Brands Get Better Organic Visibility with Instagram Stories image

Brands Get Better Organic Visibility with Instagram Stories

Stories have been captivating audiences across social media platforms, allowing brands and users to give their Followers a glimpse into their life-moments for a limited time. While Instagram Stories usage among users is exploding - brands are still looking for ways to get in on the action. And if you’re one of those brands that hasn’t jumped on the Stories train just yet - you may be missing out on some major engagement.

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Everything You Need to Know About FMCG Brands and Holiday Content image

Everything You Need to Know About FMCG Brands and Holiday Content

Global FMCG Brands are adding spice and everything nice to their holiday content. But are their social media posts enough to strengthen their audiences’ appetite for content. To find out we took a look at nearly 3,000 FMCG brands on Facebook and Instagram. Our findings speak for themselves! Learn more in our latest infographic.

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Battle of the Most Engaging Television Shows on Social Media image

Battle of the Most Engaging Television Shows on Social Media

If there is one thing 2017 has not been short of - it’s great television. We took our eyes off the screen to take a look at how the newest shows are performing on social media. Are the best-reviewed shows raking in the most engagement? Or are they getting more love from critics than their social fans? Read on to find out how the latest shows are performing across Facebook.

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How Marketers Joined The 'Rogue One' Social Media Conversation image

How Marketers Joined The 'Rogue One' Social Media Conversation

In December 2016, the latest part of the iconic Star Wars saga hit the cinema screens, stirring up countless discussions on social media. We looked at how companies got in on the conversation across Facebook, Instagram, and Twitter to identify the best content around the release of Rogue One: A Star Wars Story.

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