We took a look at some of the most criticized corporations that have spoken out against Trump's administration to find out how their social media presence was impacted by this decision. Will boycotted companies fare well on social media, or will real-life movements transcend to their online space and perhaps even damage their reputation?
In December 2016, the latest part of the iconic Star Wars saga hit the cinema screens, stirring up countless discussions on social media. We looked at how companies got in on the conversation across Facebook, Instagram, and Twitter to identify the best content around the release of Rogue One: A Star Wars Story.
It's that time of year again, where we reflect on the best content of the year. Marketers found creative ways to use Facebook’s new innovations like Live and 360 video. Here are our top 5 picks for the best content of 2016.
Every company has different data needs in terms of what translates into success on social media. That’s why Socialbakers Solutions provides marketers with a fully customizable reporting experience to help you track beyond the page or post level. Get even deeper insights by grouping types of posts into sets using Labels and compare results, side by side.
Socialbakers was tracking all the social media activity during this season’s fashion week to uncover which cities and designers led the way - and we’re ready to crown a new fashion capital for social media! We also took a closer look at the top brands to find out how they used event buzz to promote their Fall collections and take their communities behind the scenes.
This summer, fans from around the globe are rooting for their countries, and we want their cheers to be heard through the Social Games 2016 Scorecard!
Your fans are your biggest advocates. Recognizing them can generate huge rewards, as was proven with Orange's Euro 2016 marketing campaign. We broke down their strategy to find valuable lessons for all marketers.
It's been 6 months since Instagram reached 400 million active users. How has its size and maturation impacted Follower growth and interactions? We took a look at data from the 500 largest Instagram company profiles to find out.
For marketing teams that need key updates on social marketing around the world.
How Mercedes-Benz solidified their spot as a leading innovator on social in 2014.
Brands continue to ignore growing social customer care demand on Twitter - that’s not a good thing.
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