When it comes to social media, the alcohol industry knows what they're doing. Despite strict advertising rules and age restrictions, they’ve managed to create engaging content, adopt new formats, create alluring alcohol marketing campaigns, and engage with their audiences. However, there’s still room for improvement. Read on to learn how alcohol brands are spending on social media and discover possible solutions to cut costs.
Influencer marketing on social media has taken off, and is now a ubiquitous marketing channel for any savvy digital marketer. But much like the rest of the internet, the choices seem endless. The knee-jerk reaction tells us bigger is better, but is that really the case?There are a lot of things to look for in a social media influencer when choosing the best fit for your business. So let’s look at the pros and cons of micro influencers vs macro influencers.
Stories have been captivating audiences across social media platforms, allowing brands and users to give their Followers a glimpse into their life-moments for a limited time. While Instagram Stories usage among users is exploding - brands are still looking for ways to get in on the action. And if you’re one of those brands that hasn’t jumped on the Stories train just yet - you may be missing out on some major engagement.
Global FMCG Brands are adding spice and everything nice to their holiday content. But are their social media posts enough to strengthen their audiences’ appetite for content. To find out we took a look at nearly 3,000 FMCG brands on Facebook and Instagram. Our findings speak for themselves! Learn more in our latest infographic.
If there is one thing 2017 has not been short of - it’s great television. We took our eyes off the screen to take a look at how the newest shows are performing on social media. Are the best-reviewed shows raking in the most engagement? Or are they getting more love from critics than their social fans? Read on to find out how the latest shows are performing across Facebook.
Summer is a busy time for the travel industry around the world, not only offline but also on social media. Using Socialbakers data, we took a closer look at travel Pages on Facebook to see who was leading the way in terms of check-ins, fan growth, and post promotion strategy this year.
Facebook Live is arguably the perfect video format on Facebook. Compared to other formats, Live videos attract higher reach and engagement while providing plenty of room for creativity. But are Brands and Media companies really taking advantage of the live-stream? We delve into the data to find out.
We all know that Facebook is growing at amazing speed and is becoming the Swiss Army knife of social media platforms for users and advertisers alike. Our partner Statista recently released some game-changing stats that reveal Facebook is dominating over Google in search and referrals.
We took a look at some of the most criticized corporations that have spoken out against Trump's administration to find out how their social media presence was impacted by this decision. Will boycotted companies fare well on social media, or will real-life movements transcend to their online space and perhaps even damage their reputation?
In December 2016, the latest part of the iconic Star Wars saga hit the cinema screens, stirring up countless discussions on social media. We looked at how companies got in on the conversation across Facebook, Instagram, and Twitter to identify the best content around the release of Rogue One: A Star Wars Story.
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