Combining Socialbakers Analytics and Ad Analytics to Drive A Better Facebook Campaign
When we talk about using analytics for social media, usually we talk about the importance of analytics for social media content and social media advertising separately. However, what most marketers don’t talk about is the enormous advantage of combining the two together.
Combine the two? Surely, you must be joking, you might think to yourself. But I’m not. Independently, both are crucial for serious social media marketers and, perhaps surprisingly, the two are best used hand-in-hand. If you use a social media analytics platform and a social ads management and boosting tool, such as our own Analytics and Ad Analytics platforms, each can add tremendous value to the other. Here’s how: