Top 10 Youtube Influencers Every Brand Needs to Know image

Top 10 Youtube Influencers Every Brand…

While Instagram has become the quintessential platform for influencers, it was the beauty gurus, shoppers, comedians, pranksters, and travel vloggers of YouTube who paved the way early on - and it’s still a strong platform for influencers and content creators.Here are our picks for the top 10 YouTube influencers brands need to be watching and collaborating with this year.

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Starting Off Right: Better Top of the Funnel Marketing image

Starting Off Right: Better Top of the…

Tradition dictates that acquiring and converting new leads from top of the funnel marketing is about ten times more expensive than it is to convert leads you already have.But does it have to be?Optimizing your top of the funnel marketing can cut your costs dramatically and help you reach the right audiences every time.

Marketing
Why FMCG Brands Won the 2016 Social Bowl  image

Why FMCG Brands Won the 2016 Social…

Every year sponsors eagerly prepare their marketing campaigns for the biggest American football event of the year. Big game advertisers have masterfully used social media in tandem with their television commercials, using their content to prolong hype and raise awareness. To find out who won the Social Bowl - we compared engagement from official FMCG and Auto sponsors to see which brands took home the trophy!

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