How to Use Social Media for PR: A Step-by-step Guide image

How to Use Social Media for PR: A Step-by-step Guide

Social media has evolved into a prime storytelling tool. With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences. Now more than ever, customers are using social media to understand and interact with their favorite brands, to generate the buzz that impacts the reach and influence of the brand. Follow these steps to create a social media strategy that aligns with traditional public relations techniques to connect with your ideal audience.

How to
The 7 Most Effective Digital Marketing Tactics for Realtors image

The 7 Most Effective Digital Marketing Tactics for Realtors

The real estate game has undergone a massive shift in the past 10 years or so. As with many industries, the internet has truly changed everything. Gone are the days of putting ads in local newspapers, renting billboards, and passing out flyers with your face on them.

Marketing
From Content Marketing Strategy to Social Media Content Ideas: What You Need to Know image

From Content Marketing Strategy to Social Media Content Ideas: What You Need to Know

When it comes to content marketing, we all know how difficult it can be to get it running smoothly and bringing the results you want. Talk to any social media manager and they’ll be happy to share the risks, pitfalls, challenges, and the hard work it takes to come up with great social media content ideas or build an effective content marketing strategy.

How to
Your Guide to Social Media Competitive Analysis image

Your Guide to Social Media Competitive Analysis

No matter what kind of business you have, you will be facing competition. These might be older, more established companies with loyal clientele and a legion of fans on social media, or they might be new competition coming out of the woodwork trying to destabilize your place in the market.Getting the edge over your competitors is absolutely essential if you want your business to succeed, but that’s easier said than done - just knowing who they are and what they sell isn’t enough to beat them.This is where social media competitive analysis and competitive intelligence come in.What exactly is social media competitive analysis, and how do you collect the relevant intelligence? How do you use it? Read on to find out.

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Top 10 Youtube Influencers Every Brand Needs to Know image

Top 10 Youtube Influencers Every Brand Needs to Know

While Instagram has become the quintessential platform for influencers, it was the beauty gurus, shoppers, comedians, pranksters, and travel vloggers of YouTube who paved the way early on - and it’s still a strong platform for influencers and content creators.Here are our picks for the top 10 YouTube influencers brands need to be watching and collaborating with this year.

Marketing
Micro Influencers vs Macro Influencers, What’s Best for Your Business? image

Micro Influencers vs Macro Influencers, What’s Best for Your Business?

Influencer marketing on social media has taken off, and is now a ubiquitous marketing channel for any savvy digital marketer. But much like the rest of the internet, the choices seem endless. The knee-jerk reaction tells us bigger is better, but is that really the case?There are a lot of things to look for in a social media influencer when choosing the best fit for your business. So let’s look at the pros and cons of micro influencers vs macro influencers.

Marketing
Why FMCG Brands Won the 2016 Social Bowl  image

Why FMCG Brands Won the 2016 Social Bowl

Every year sponsors eagerly prepare their marketing campaigns for the biggest American football event of the year. Big game advertisers have masterfully used social media in tandem with their television commercials, using their content to prolong hype and raise awareness. To find out who won the Social Bowl - we compared engagement from official FMCG and Auto sponsors to see which brands took home the trophy!

Marketing
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