Critical Social Media Metrics to Put Your Performance in Context

Critical Social Media Metrics to Put Your Performance in Context

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Measuring the right metrics is the cornerstone of building success on social media.

It’s not enough to monitor the basics, such as Fan Growth or Interactions/1000 Fans. In order to gain a better understanding of your performance, you need to track deeper KPIs, and analyze them in the right context. We’ve compiled this guide to provide you with a breakdown of a few important metrics you should not be overlooking. This will give you more meaningful insights about your social media performance.

In this study you will learn:

  • The importance of monitoring more than basic social media metrics 
  • How to put your metrics into context with other business data 
  • How to track audience clicks to determine business value 
  • What to measure to understand your community 
  • What to measure to optimize your content quality and content distribution 

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