Measuring the right metrics is the cornerstone of building success on social media.
It’s not enough to monitor the basics, such as Fan Growth or Interactions/1000 Fans. In order to gain a better understanding of your performance, you need to track deeper KPIs, and analyze them in the right context. We’ve compiled this guide to provide you with a breakdown of a few important metrics you should not be overlooking. This will give you more meaningful insights about your social media performance.
In this study you will learn:
- The importance of monitoring more than basic social media metrics
- How to put your metrics into context with other business data
- How to track audience clicks to determine business value
- What to measure to understand your community
- What to measure to optimize your content quality and content distribution
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.