We’re constantly improving your platform experience. Check out the new product enhancements below!
Emplifi’s latest update changes the way you interact with the Listening query sets and queries. Now, your query set is no longer the main entity to configure but can also be used as a means to organize and manage searches.
If you’re interested in learning more about our Listening tools, please contact your customer success manager for more information.
With this release, Emplifi Social Marketing Cloud extends full support for YouTube scheduling and publishing to centralize all your team content creation and distribution!
Centralized Content Planning: View YouTube videos side by side with scheduled content in an omnichannel calendar
Robust Approval Flows: Make sure your videos receive the right approval before going out through an intuitive approval process
Maintain Complete Control over Content: with ability to apply specific control. The selection range of time applies globally and now includes:
If you are interested in obtaining more information about optimizing Community management, please contact your customer success manager for more information.
As an open, extensible platform, Emplifi’s Social Marketing Cloud Enterprise further extends its API to support the access and/or export data from our Community module in order to perform custoto integrate data with other applications (CRM, ticketing system, customer engagement platforms, etc.) so you can perform additional data analysis.
Messages and metrics Community data can be obtained and pulled through the API, with the ability to apply filters on data criteria such as:
Contact your customer success manager if you need any help in understanding the APIs for your custom data and analytics initiatives.
Monitoring and managing your brand is a 24×7 effort today, and empowering teams with the authority to retweet is an important responsibility. In this release, community managers can now set the right level of permissions for teams, advisors, or agents to make sure retweeting is managed by the right trained, capable staff.
In this release, you can:
The existing ALT text support has a limitation to the lowest limit, with right now is LinkedIn 120 chars. As the clients are growing more mature with this alt text options the demand outgrown this limitation and it’s requested to keep the limit per platform – meaning the 120chars will not be the limit for every platform, but every platform will have the correct limit.
SEO optimization is critical for every marketing team. In this release, the Alt Text limit for Facebook and Twitter now support the extended (current) limits set by Facebook / Twitter in the customized mode.
Note that the character limits in the common mode are still 120 (which is LinkedIn limit), so you can still use this feature in the common mode or opt to use extended Alt Text limits in customized mode.
Alt Text still works for single photo posts on Facebook, Twitter and LinkedIn and multi-photo posts on Facebook and Twitter. (Note: the LinkedIn API doesn’t support MultiPhoto posts at this time).
Ease and simplification through self-service
Emplifi is fully committed to the security and protection, and provides the ability to log in to the Emplifi Social Marketing platform via Single Sign-On (SSO) providers such as Okta, Onelogin, and others.
To make the SSO integration more straightforward, this release now offers improvement in SSO through self-service. Rather than contacting the Emplifi Support team, you can set up the integration directly in the Emplifi Social Marketing Cloud platform.
If you would like to integrate our platform with your SSO provider, please visit our help center for step-by-step instructions found at here.
Social media managers can now filter content by country in Paid as well as in Paid flexible widgets. You can filter data by country (based on results, not targeting) or by a list of countries to show ad results for a specific region or country to help you better understand and manage engagement in a more focused way. This deeper understanding of knowing where your customer is helps build long-lasting, meaningful and financially rewarding relationships.
As a social media Manager, you want to be able quickly analyze spikes in Paid charts and see what ads are behind it.
With the implementation of click-throughs in the Audience view, you are now able to click on the country charts in this view to analyze performance per country in more detail.
You can easily analyze your paid activities in-depth and see which ads caused spikes or troughs that you see in the charts. This way it is possible to identify not only in which countries your ads perform but also what ads contribute to those changes the most.