We asked the pros about their favorite tips and tactics for creating winning holiday marketing campaigns and strategies. Read on for insightful tips from leading digital and social media marketing experts!
1. Jill Rosenberg - The Creative Strategist @IdeaCentral
Use the Calendar for More Than Scheduling Publishing DatesBlock time at the start of the year to identify all the holidays you want to acknowledge or associate with. If you have diverse faiths and celebrations in your target demographics, capture those holidays as well. Don’t just mark the dates for your holiday social media posting schedule, create a workback schedule to outline when you will start the creative and media plan. Make sure to include time for revisions and approvals, and notify the team in advance so resource planning is not last minute. Or look to have it outsourced if it is going to interfere with client work.
2. Peg Fitzpatrick - The Visibility Strategist, Speaker, and AuthorMake sure your holiday hashtag game is strong! Connect with shoppers using pre-planned hashtag groups for Instagram, Twitter, and Pinterest. Pinterest hashtags are new but effective. Create targeted lists for things like #giftguides, #blackfriday2018, #cybermonday, #weekendspecial, etc. You can also use your own branded hashtag to reach your holiday goals. When everyone else is throwing things out randomly hoping for sales, your hashtag strategy will pay off in dollars with sense.
3. Shane Barker - The Digital Consultant
4. Sarah Boyd - The Founder @SIMPLY
Be Clear. Be Concise. Be Upfront.Brands have realized the power of influencer partnerships and social media marketing, and the holiday season is the perfect time for brands to utilize influencer marketing to their advantage. Our SIMPLY Digital Network represents some of the top influencers around, so we know firsthand just how successful holiday social media campaigns can be.
The holiday season is the busiest time of year for influencers, though, so it’s important to plan ahead and have a strong pitch strategy. First, we book up very quickly, so the sooner you can start holiday outreach, the better. Everyone is extremely busy this time of year, so getting ahead of the game with pitches and conducting outreach early will help get your brand locked in - and on everyone else’s radar for the holiday season. Second, be clear with your ask, deliverables and expectations. Again, everyone is busy this time of year, so presenting your pitch in a clean and concise manner will make things so much easier for everyone involved. Be sure to include KPI's for the influencer campaign so we can work to hit them and build a strong relationship.
5. Irina Weber - The Brand Manager @SERanking
6. Chris Palamidis - The Head of Social Media & Google Ads @MindShare
Advertising Tip #1:
Advertising Tip #2:
7. Matic Babnik - The Digital Marketing Specialist at @BMWGroupTis the season to be jolly - it's that part of the year, when people are joyful, happy, full of love... And their mailboxes and news feeds are spammed beyond belief. Try to stand out of the crowd by creating content/ads which capitalize on the emotions people are feeling right now. In the holiday spirit, people are much more receptive to the cheesy content which would normally not work during the rest of the year. Check out this article that describes five psychological principles that can help you craft a strong holiday marketing campaign.
8. Mordecai Holtz - The Chief Digital Strategist @BlueThreadMarketing
9. Cian Corbett - The Digital and Innovation Brand Manager @AIBAs marketers prepare for the holiday period, it's essential to remember we now live in the 'age of assistance'. This means that shouting slogans and giving discounts are not enough. If you want real rewarding relationships with your customers, you need to assist them in the challenges that they face this holiday season. Use data points like seasonal web traffic, Google search trends, sales data, and assist them with what they need this season. This could come in the form of 'How to' content or gift ideas. The brands who provide the most assistance will provide the most value this season.
10. Paula Coop McCrory - The Pinterest Queen
Think Like Your ConsumerInstead of focusing your energy on how to sell, focus on the why. What sets your brand, what you offer - apart from others. What are the details that make purchasing from you, the products your offer, different from your competitors? By thinking like a consumer, you will create a campaign that connects on the emotional level. By connecting on an emotional level, you're imprinting not only your brand, but your mandate. This is what makes us loyal. What creates a consumer, is that they want to return and show loyalty. Focus on the long term goal over the short.
Do The WorkFocus on quality not quantity. Curate what you share, the imagery that you create, in a way that simplifies and cuts out all the work and complications. Create a campaign that tells a complete story. One that places the viewer into your story as the protagonist. Visually show how your brand will simply our lives. Make it something that we can see ourselves incorporating into our daily lives.
Tell A StoryCreate imagery that tells a complete story. It should be imagery that transports the viewer into the role of the user. Make it beautiful, but keep it simple. If you take away the text, can anyone who look at your campaign understand the story that you're telling? Can they see themselves within it? These are all questions to ask yourself as you’re creating your holiday campaign.
Share. Share. Share.Schedule your content. It's not too soon to be sharing your holiday campaigns now. Understand the platforms that you use and the analytics behind each. By knowing your audience, you can optimise when you share. Share your content across multiple social channels, a multitude of times - always focusing on best practices that are specific to your channels and audiences. Make sure to engage with those who respond to your content. Keep connected and be available.
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