Although the Relevance Score algorithm has long been used by Facebook to qualify ads, it wasn’t until 2015 that marketers could see the metric in their reporting section.That’s why the release of Relevance Score raised many questions about how it was calculated, its relation to other metrics, and the strategies to achieve the highest grade. In this study, we address these questions based on our analysis of over 1.2 million ads. We also give a step-by-step explanation of the mechanics behind Relevance Score and offer a number of practical tips to help marketers excel at Facebook advertising.
In this study you will learn:
- What is Relevance Score and how it is calculated
- Which factors have an impact on Relevance Score
- What’s the correlation between Relevance Score and advertising costs
- How to create effective Facebook ads and improve your Relevance Score
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.