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The holiday season is traditionally a big boon time for marketers, but like the rest of the year it’s a much different experience in 2020. But just how different is it, and what are brands doing that’s still resonating with their audience?
In this episode, we speak with Socialbakers presales consultant Nardo Vogt about what’s driving marketing and consumer decisions during the final weeks of the year, what kind of tactics have been more common this year, and what the deciding factors will be for businesses that successfully use this time to start strong in 2021.
And be sure to download the esports study referenced in the podcast.
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Taylor has been with Socialbakers since 2019. As a content marketing specialist, he helps create reports, blogs, and he also hosts webinars and other live events.