How Socialbakers Helped a Retail Giant Achieve an 80% Higher CTR

How Socialbakers Helped a Retail Giant Achieve an 80% Higher CTR

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Content personalization is key. When a brand knows their personas and interests, positive results don’t have to cost so much.

A large retail company optimized its content performance and achieved results that performed tremendously against competition, and that was done through content strategy driven by Socialbakers’ AI insights. Regional teams posted an 80% higher click-through rate and a 65% lower cost-per-click, showing that high quality content helps to reduce ad costs.

“With Socialbakers’ proactive insights about our social performance compared to other countries, we know how well our content resonates with the target audience to determine what to use in the future,” said J. Rodrigues, manager of strategy, planning, and insights.

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