Content personalization is key. When a brand knows their personas and interests, positive results don’t have to cost so much.
A large retail company optimized its content performance and achieved results that performed tremendously against competition, and that was done through content strategy driven by Socialbakers’ AI insights. Regional teams posted an 80% higher click-through rate and a 65% lower cost-per-click, showing that high quality content helps to reduce ad costs.
“With Socialbakers’ proactive insights about our social performance compared to other countries, we know how well our content resonates with the target audience to determine what to use in the future,” said J. Rodrigues, manager of strategy, planning, and insights.
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Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.
Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.