Are you marketing on Instagram? Then you're likely looking to grow your audience.
Increasing your following might seem difficult, but we have good news for you: in this article, we're going to discuss tried-and-true tactics how to gain followers on Instagram.
Ready to learn how to get users to follow you on Instagram?
Let's dive right in!
Today, it's a matter of figuring out how to best leverage your time and energy spent on the platform in order to achieve your desired results.
One of the most puzzling components to work out is how to gain followers on Instagram - without begging people and/or paying for (fake) followers.
Becoming the popular kid in high school might seem like an easier task than trying to get a large number of strangers who don’t know you to follow your Instagram profile.
Don't worry, though - we're here to tell you how it can be done!
With some clever, yet basic, strategies we'll share with you in this post, you’ll start to see your Instagram audience grow day-by-day.
But before we dive into explaining how to gain more followers on Instagram, let's lay some ground rules that will help you get the right mindset for the job:
If you want to gain followers on Instagram in an organic way, you should know it will require three things: blood, sweat, and tears.
Of course, no one is bleeding out over here - it's just an analogy, and a particularly accurate one. What we're talking about is hard work and consistency of effort. If you leverage the strategies we're about to discuss every day and stay patient, you'll see the results pay off in just a few months.
Be genuinely curious about other people
Most of these strategies won’t work if you don’t have your potential follower’s interest at heart. After all, you need them to follow you.
Understanding your target audience is an essential part of marketing and also half the work required to get started with the strategies outlined below.
Don’t dread rolling up your sleeves and getting to know your customers! Get excited about the opportunity to make a real connection with some great people on Instagram. When you do this, you’ll bound to see a greater R.O.T. (return on your time).
That's it. Hopefully, you're in the right mindset now to learn the tactics to get more followers on Instagram, so let's dive in!
1. Leverage Instagram Influencers
Why should you do it?
Just like in your old high school days, sometimes it's good to stick with the popular crowd, as it has two assets you can leverage: lots of valuable connections and influence.
Partnering up with influencers who have more followers than you (especially if the followers are your target audience) can be a major win for your business.
All you need to do is develop a sound strategy that will allow the influencer to showcase your company in a compelling way through their Instagram content.
In return, you'll usually have to compensate the influencer monetarily or offer them your products or services free of charge.
Are you hesitant about this investment?
Let us tell you this: it is totally worth it. Through engaging influencer campaigns, you can tap into the attention of the influencer's followers and encourage them to follow your Instagram profile.
When I was Director of Social Media for eHarmony, we hired “The Bachelor” host, Chris Harrison, to make special content on Valentine’s Day. He delivered roses to unexpected couples throughout the day. The company account’s reach and follower count increased from his influence during the 24-hour campaign.
2. Zoom in on Micro-influencers
It is also a proven way how to gain followers on Instagram.
Do not discount micro-influencers' small following! They actually have higher engagement and conversion rates due to the tight-knit relationships with their audience.
Again, to ensure your influencer collaboration results in an increase in your follower count, it's essential to develop an effective campaign. If you're short of ideas, check out these seven influencer marketing examples to inspire your next campaign.
PRO TIP: In my experience, it’s better to create a campaign that requires the influencer to post multiple times over a certain period of time. While one post from a great collaboration can help get you new followers, the repetition and brand awareness of multiple different posts will help increase your chances of folks seeing you in their Newsfeed.
3. Use Hashtags to Improve Discoverability
Unlike their less popular use on Facebook, on Instagram hashtags serve a clear purpose of linking you right to where you want to be.
Think of hashtags as keywords your potential follower would enter into a Google search. Put yourself in their shoes. What do they like? What are their interests? What are they trying to learn more about? How do they want to be entertained on Instagram?
To be able to make the most of Instagram hashtags, first do some homework and make a list of 30-50 hashtags that are relevant to your content and your audience’s interests. Then, make another list of popular Instagram hashtags, for example #happy, #instagood, or #love.
The result? You've guessed it - more Instagram followers!
Make sure your posts are great. Give the new people who will find your recent post via a hashtag value by having them land on your amazing profile. The more users connect with your content, the higher the chances are of them following you without any initiation from your side.
4. Leave Home and Go Explore
Do you spend the majority of your time scrolling through your Newsfeed (aka passive participation) versus leaving the Newsfeed to go find new friends to connect with (aka active participation)?
Then this strategy is especially for you!
Many businesses looking to grow their follower count assume that if they create great content, the “if you build it, they will come” theory will handle it for them.
In reality, the sheer amount of content published on Instagram every minute can easily overpower your posts and harm your visibility.
If you want to cut through the noise, you need to proactively reach out to and interact with the Instagram community.
The key in this strategy is to find, connect, and build relationships with like-minded individuals on Instagram who would love to be a part of your Instagram audience.
Here is a simple, yet effective, 8-step process to finding and building relationships with new potential followers. For this example, let’s say you’re a travel agent who’s interested in those who are sharing content about travel plans or dreams of discovering new places.
You must make the effort to leave the comfort of your house to go find people you want to talk to and get to know better.
One of the most effective ways to discover new, relevant users you could connect with is leveraging the "Explore" option. To access this section, open your Instagram app and tap on the magnifying glass icon at the bottom.
For this example, let’s use “#travelbucketlist” which assumes a person has aspirations to see certain places in the world.
After you see a list of search results, tap on the hashtag that's most relevant to you. As a result, you'll land on a dedicated profile, featuring posts containing that hashtag.
Tap on the "Follow" bar. This handy feature places top posts with your chosen hashtag into your Instagram Newsfeed each week alongside the posts of those you’re already following.
By changing your view from “Top” to “Recent,” you’ll find posts that have just been published with your hashtag.
If you engage with those fresh posts, it’s more likely you’ll catch the person who published the posts (sometimes within seconds) still on the app.
Also, the “Top” posts have accumulated much more engagement, meaning your comments may be lost among the hundreds or thousands of others users posted over time.
In order to stand out more and have a chance to really connect with the person who just posted, spend time engaging on “Recent” posts instead. These are also usually created by people who don’t have large followings.
Select three to five quality posts to like and leave a genuine, sincere comment. Spend at least 30 minutes searching for content and interacting with it. The more customized your thoughts and responses are to users' posts, the more likely they’ll engage back with you.
Spend at least 15 minutes per day on engaging with selected Instagram posts and following Instagram users. Over time you’ll curate a targeted group of profiles who all have connected well with you and your profile. Continue to nurture the relationships and be consistent with engagement on the recent content of users you've followed.
PRO TIP: Don’t follow someone in hopes that they’ll follow you back and then unfollow them later. It wastes time and effort and simply falls flat. Similar to a bait and click trap, a person who receives a “follow” from you may be looking forward to building a genuine connection.
While growing your audience artificially through buying followers might seem tempting, in the end it will hurt your engagement and distance you from your goals.
If you take the time to identify who your preferred follower should be, it’s much easier to put in the effort to find the targeted audience members. Create amazing content, reach out to the Instagram community in an authentic and meaningful way, and you’ll gain followers on Instagram easily and quickly.
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