Competitive analytics is a necessary part of social media performance measurement. While private data provides you with valuable information and insights, it is essential to compare yourself against your competitive and your industry – which you can only do along metrics that are publicly available. These public metrics are highly valuable, too, but it’s also crucial to understand the underlying data behind them to be able to derive relevant conclusions.
In this article, we explain which engagement metrics are useful for competitive analytics, and what are their advantages and disadvantages.
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.