How to Use Engagement Metrics for Competitive Analysis

How to Use Engagement Metrics for Competitive Analysis

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Competitive analytics is a necessary part of social media performance measurement. While private data provides you with valuable information and insights, it is essential to compare yourself against your competitive and your industry – which you can only do along metrics that are publicly available. These public metrics are highly valuable, too, but it’s also crucial to understand the underlying data behind them to be able to derive relevant conclusions.

In this article, we explain which engagement metrics are useful for competitive analytics, and what are their advantages and disadvantages.

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