So you want to create amazing memes, huh? You’ve come to the right place. Mastering the art of memes is no easy feat, but luckily for you we’ve put together the ultimate guide on how to use those suckers like a pro.
Say goodbye to low engagement and a bored audience. Instead, say hello to enhanced brand loyalty and increased audience connections.
A meme is a piece of satire that often capitalizes on a hidden meaning that exists in popular culture references. They are an efficient way to collect ideas, emotions, and actions in an easily transferable manner, making them ideal for going viral.
The benefit of memes, especially for brand use, include:
Ultimately, memes can be a powerful tool for brands struggling to connect or expand target audiences. However, there are millions of memes floating around out there, which makes delivering content value through the chaos a challenge.
It’s crucial for marketers to thoroughly understand how to use memes in order to produce high quality content and not just another meh meme. Here are some tips:
This chip brand saw a meme opportunity and they went for it! This meme never seems to get old, making it easy to understand and recognizable. Who’s craving some flamin’ hot Ruffles now?
Netflix knew just what we were all asking for this year. This meme did a great job of incorporating popular references with the brand name, without looking like a blatant advertisement.
This sandwich chain knows the struggle! Not only was their post relatable, but it stimulated tons of engagement. Fans were tagging friends and sharing the post for weeks.
This luxury brand proved that even they have a sense of humor. While it’s not always advised for affluent brands to dabble in the art of memes, Gucci did it just right.
Of course, we can’t leave out BarkBox, a pet subscription brand that is known for their hilarious memes. This post is a great example of light-hearted humor that sells!
While memes are a great way to connect with an audience, it can also pose hidden risks for a brand. The value of memes is primarily derived from two key things: humor and relevance.
Both of those are subjective, which makes things slightly more tricky as a meme could be deemed hilarious by one viewer and wickedly offensive by the next.
In order to avoid a disastrous blunder on social media, here are a few meme tips and tricks of staying out of trouble:
Memes are a great way to connect with your audience and develop a relatable brand personality. While they may have short life-spans, memes are an engagement tool that can be used to boost interactions and reach.
If your brand is looking for an inexpensive content strategy to go viral, start using memes in social media marketing like a boss.