“If I could give brands one piece of advice it would be to understand their customers better and relate to them with integrity.”
Errors like that are an example of a brand’s failure to understand their consumers’ needs, including simple things like being able to read that information that you’re trying to tell them about.
Nathalie discussed this and more in Paris, where she was one of the featured speakers at Socialbakers Engage:
How important is it to apply human psychology to marketing tactics?So I always suggest that it's really important to be able to understand people's psychological context and apply that to marketing tactics because if you understand why and how people behave the way that they do then you can create content which is more likely to be resonant and meaningful.
What’s the most common mistakes you see brands make?One of the most simple, easy to rectify but common mistakes that brands make in marketing, especially when it comes to auto-playing videos, is that they don't check that the text is legible against a changing colored background.
What’s one piece of advice for brands?If I could give brands one piece of advice it would be to understand their customers better and relate to them with integrity.
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