Instagram vs. Facebook: Differences and Best Practices in 2021

Instagram vs. Facebook: Differences and Best Practices in 2021

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What does it mean to have a current understanding of Facebook and Instagram advertising? As both platforms evolve, consumer behaviors and demographics shift, and marketers adjust their strategies in response, the landscape of both paid and organic social on either platform is constantly changing.

This report will reference Socialbakers’ Instagram and Facebook data from 2020 to uncover the latest trends and insights that are crucial for marketers to understand if they want to find success leveraging these platforms moving forward. 

It will also review the current  distinctions between Instagram vs. Facebook that are important to consider in order for marketers and brands to:

  • Effectively allocate paid budgets between the two platforms 
  • Create content strategies that align with each platform’s strengths and weaknesses

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