Latest Stories in our Social Media Newsroom

Brands Get Better Organic Visibility with Instagram Stories image

Brands Get Better Organic Visibility…

Stories have been captivating audiences across social media platforms, allowing brands and users to give their Followers a glimpse into their life-moments for a limited time. While Instagram Stories usage among users is exploding - brands are still looking for ways to get in on the action. And if you’re one of those brands that hasn’t jumped on the Stories train just yet - you may be missing out on some major engagement.

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5 Free Social Media Tools to Bookmark image

5 Free Social Media Tools to Bookmark

If you thought there’s no such thing as a free lunch, think again. Despite the money you have to pay for an all-around social media marketing suite that does everything from A to Z, you can find free social media management tools online that won’t cost you anything. For those marketers that look for a quick and free solution, we have an entire section available. But to make the process even easier, we rounded up the top 5 free tools below:

Marketing
Which Fashion Brand Would You Like to Date? image

Which Fashion Brand Would You Like to…

Every year brands flock to social media to profess their love on Valentine’s Day. And Fashion Brands in particular know just what to do on social to get their audiences in the mood. We dove into the sea of social media Valentine’s Day data to find out which Fashion Brands were turning up the heat this February, and which ones were playing hard to get. Read on to find out which brand would be the ideal Valentine’s date!

Marketing
What We Learned From Using Facebook Live image

What We Learned From Using Facebook Live

Facebook Live is the new hot trend on social media, but marketers have been slow to adopt this powerful format. We wanted to see if Facebook Live was all it was cracked up to be, so we took to the cameras to experiment. Going in we expected to get higher reach but we had no idea how the results would stack up against our other content. The results really speak for themselves! Read on to learn about our findings and discover why it’s worth it to live stream on Facebook.

How to
How Social Media Audiences Reacted to the State of the Union Livestream  image

How Social Media Audiences Reacted to…

Last Tuesday, Donald Trump gave his first State of the Union Address. The speech was not only broadcasted on television networks across America but was also streamed Live on Facebook. Using Live video analytics we were able to get a detailed look into audience interactions and the results are telling. Find out how Facebook audiences interacted with the historical moment in real-time.

News
How Influencer Content Has Put Fashion And Beauty Brands Ahead On Instagram image

How Influencer Content Has Put Fashion…

Marketers are seeing the growing demand from audiences to share more authentic and transparent content. They face the constant challenge of staying relevant and competing for attention on the News Feed, which is becoming increasingly more difficult. However, today content creation is no longer just in the hands of brands and agencies, influencers are having a key role in the stories brands communicate.

Marketing
Guide to Improving Your Facebook Advertising Strategy image

Guide to Improving Your Facebook…

Facebook is undoubtedly the most popular channel for social media advertising. Today, it is being leveraged by 6 million businesses who are actively trying to win the attention of over 2 billion users, mainly with the help of paid content and ads. These numbers alone show just how competitive Facebook marketing is, and the platform's recent Q3 2017 Earnings report indicates this trend will only intensify, making it more challenging for marketers to stand out in their audiences' News Feeds.

Advertising
5 Stages for Effective Social Media Community Management image

5 Stages for Effective Social Media…

Community management is one of the most important activities for brands who rely on social media to contribute to their marketing and sales cycles. Often people confuse social media marketing with community management - but they are two distinct disciplines. We took a look at how you can improve your community management practices and why these tactics are necessary for customer retention and acquisition.

Marketing
How Do Brands Regram on Instagram? image

How Do Brands Regram on Instagram?

Instagram announced late November that they would be testing out a new Regram button. While some are rejoicing for the change, others are not in support of a new feature. To give you a leg up on the approaching Regram button, we dug up some data from brands that have already been embracing this practice. Now that regraming is as easy are pressing a button the real question is - does it pay to regram?

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An Era of Social Media Optimization (SMO) Is Ahead: What Can We Expect in 2018? image

An Era of Social Media Optimization …

If not so long ago brands were still debating how much effort, time and financial investment they should commit to social media marketing, today marketers will agree that it’s an inevitable if not central part of any digital marketing strategy. Social media marketing has matured, and the conversation has shifted. The debate is no longer about its value, but about maximizing the results of social media marketing and finding the route to success in an environment where the increase in demand for ad space is outpacing the supply of the audience’s attention.

Marketing