Latest Stories in our Social Media Newsroom

5 Reasons to Join Engage Prague 2017 image

5 Reasons to Join Engage Prague 2017

It's that time of year again! Engage Prague 2017 is back - bigger and better than ever before. Join us this May to learn from the sharpest marketing minds from around the globe, and equip yourself with the skills you need to make an impact on social media. There are hundreds of reasons why this event is a must-see, but we have hand picked our top five reasons why you shouldn't miss the social media event of the year.

Events
5 Reasons Why Your Facebook Ads Might Not Be Converting image

5 Reasons Why Your Facebook Ads Might…

Facebook’s advertising platform has become crucial for digital marketers. It provides effective and narrow targeting, is successful for lead generation, ROI, and its pixel tracking enables you to directly measure your results. However, despite its versatility, often you find your efforts fail. We narrowed down 5 reasons why your Facebook Ads are not converting.

Marketing
The Evolution of Social Media Metrics image

The Evolution of Social Media Metrics

As social media strategies and methodologies have evolved, we’ve seen a similar evolution in how brands and agencies develop their social measurement frameworks. In the first few years, a lot of the focus was around ‘Fans’ and ‘Fan growth’ reflecting the ‘gold rush’ ethos that organic reach was relatively generous, and simply by having a large fan base, it would provide free exposure to a large part of the customer segment.

Marketing
Fashion Week on Social Media: Who Took the Lead? image

Fashion Week on Social Media: Who Took…

The word "fashion" has been lighting up on social media. Fashion designers and brands are flaunting their new collections on the runway and fashionistas have been periodically checking their phones for new updates. We took a look at this year's Spring Fashion Week to find out how brands have left their mark on social media - engaging their communities from all corners of the globe.

News
5 Social Media Marketing Challenges Your Native Tools Won’t Solve image

5 Social Media Marketing Challenges…

As a social media marketer, you have been doing your best to establish a strong social media presence for your company using platforms' native tools. However, you have soon discovered their limitations and learned that to keep delivering results you're going to need something more. See how a robust social media analytics tool can address those needs, like gaining competitive insights, discovering the optimal publishing time, choosing the right posts to promote, and more.

Marketing
Why FMCG Brands Won the 2016 Social Bowl  image

Why FMCG Brands Won the 2016 Social…

Every year sponsors eagerly prepare their marketing campaigns for the biggest American football event of the year. Big game advertisers have masterfully used social media in tandem with their television commercials, using their content to prolong hype and raise awareness. To find out who won the Social Bowl - we compared engagement from official FMCG and Auto sponsors to see which brands took home the trophy!

Marketing

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