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Social Media Advocacy: How to Develop a Powerful Program for Your Brand image

Social Media Advocacy: How to Develop a Powerful Program for Your Brand

The number of social media users reached 3.916 billion worldwide in 2018 based on the Global Digital Report 2018. Individuals are using social media to share their experiences with products and brands, and shoppers are increasingly turning to other user’s social media to make purchasing decisions. As this trend grows, it’s vital for businesses to implement social media advocacy programs that will connect with their audience and encourage them to amplify the brand story.

How to
Everything You Need to Know About Instagram Ads image

Everything You Need to Know About Instagram Ads

Due to their similarity to Facebook ads, Instagram ads are confusing to many marketers. How is Instagram advertising different from Facebook advertising? What campaign objectives are available on Instagram? Where can businesses place their ads on the platform?Read on to get detailed answers to these questions and learn how to make the most of the Instagram advertising options:

Advertising
The Top 21 Beauty Influencers Brands Need to Watch This Year image

The Top 21 Beauty Influencers Brands Need to Watch This Year

Instagram beauty influencers are shaking up the industry with wide-ranging representation, bold looks, and out-of-the-box style that challenges mainstream, conventional beauty. As we’re sinking our teeth into this new year, let’s take a look at some of the top beauty influencers and bloggers you need to keep an eye on.

Marketing
Alcohol Marketing Trends You Need to Know Right Now image

Alcohol Marketing Trends You Need to Know Right Now

When it comes to social media, the alcohol industry knows what they're doing. Despite strict advertising rules and age restrictions, they’ve managed to create engaging content, adopt new formats, create alluring alcohol marketing campaigns, and engage with their audiences. However, there’s still room for improvement. Read on to learn how alcohol brands are spending on social media and discover possible solutions to cut costs.

How to
How to Use Social Media Storytelling to Skyrocket Your Engagement image

How to Use Social Media Storytelling to Skyrocket Your Engagement

Social media storytelling has become essential in marketing as a way to make content resonate with your audience. Marketers can harness the emotional power of stories within their content, and with the help of social media storytelling tools they can form strong, long-lasting relationships with their audience. So let’s learn how brand storytelling on social media showcases the human side of your business, boosts brand awareness, audience loyalty and conversions.

Marketing
Your Guide to Social Media Competitive Analysis image

Your Guide to Social Media Competitive Analysis

No matter what kind of business you have, you will be facing competition. These might be older, more established companies with loyal clientele and a legion of fans on social media, or they might be new competition coming out of the woodwork trying to destabilize your place in the market.Getting the edge over your competitors is absolutely essential if you want your business to succeed, but that’s easier said than done - just knowing who they are and what they sell isn’t enough to beat them.This is where social media competitive analysis and competitive intelligence come in.What exactly is social media competitive analysis, and how do you collect the relevant intelligence? How do you use it? Read on to find out.

How to
Ecommerce Content Marketing: 7 Unique Ways to Create Content That Builds Awareness image

Ecommerce Content Marketing: 7 Unique Ways to Create Content That Builds Awareness

What’s the basis of a good content marketing strategy for ecommerce? What are best practices for ecommerce content marketing? Read on to learn how smart ecommerce marketers are skyrocketing their brand awareness, increasing conversions and strengthening their brand communities. You can do the same by learning from the 7 clever ecommerce content marketing examples below.

Marketing
12 Most Common Social Media Marketing Mistakes and How to Avoid Them image

12 Most Common Social Media Marketing Mistakes and How to Avoid Them

Social media done the right way has enormous potential to build your brand community, grow your customer base and skyrocket ROI. But all your efforts can be undone if you’re still making social media marketing mistakes. Here, we tell you about some of the most common social media marketing mistakes to avoid and “how to do social media” in a way that brings the results you need.

Marketing
Understand, Predict, and React: How Big Data Social Media Marketing Transforms Your Campaigns image

Understand, Predict, and React: How Big Data Social Media Marketing Transforms Your Campaigns

In today’s competitive social media marketing market, brands are seeking more ways to get closer to their audience. Businesses want to understand their communities' interests, habits, and behaviors to deliver tailored experiences that convert followers into customers. To be able to achieve it, companies often turn to big data social media marketing.

Marketing
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