Special Event Marketing: FMCG Brands During Ramadan

Special Event Marketing: FMCG Brands During Ramadan

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We analyzed one of the most significant periods for increased demand in the Middle East on social media – Ramadan – and looked at the posting strategies from the lead-up through the conclusion of the holiday to discover the best social marketing techniques any brand can use for special events.

This study explores the content strategies of 60 FMCG Food and Beverage brands from the United Arab Emirates and Saudi Arabia on Facebook during Ramadan.

Read this exclusive study to find out:

  • The most engaging content and most effective post types
  • How important a paid strategy is to generating engagement – and which brands got the most for their budget
  • How Socialbakers clients gain a competitive advantage with up to 28% more engaging content than the market average

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