With over 3.8 billion active social media users worldwide, there’s no denying that social media is one of the most crucial channels in your marketing funnel. Improving your social campaigns goes a lot better with a reliable social media analytics tool.
While most social media platforms have their own embedded analytics, social media analytics tools can be your digital Swiss Army knife to help grow your brand.
Native metrics from Facebook, Instagram, Linkedin, and Twitter can only give you limited information. Social media analytics tools can help you see your campaigns from a broader perspective – comparing metrics for multiple platforms, competitors, trends, and industry.
Now, in 2020, thousands of marketers are using the powers of automation and artificial intelligence. An AI-powered social media analytics tool can predict campaign performances, auto-suggest content recommendations, automate reports, and offer various paid ads analytics.
Machine-driven tools can pinpoint specific negative conversations and comments that could take hours to search on your own. Certain tools can even recommend the best publishing times to post based on time zones.
To help find the right solution for you, we’ve compiled this list of 12 of the top options:
Marketers around the world can never go wrong with Socialbakers. Regardless of size or industry, Socialbakers takes analytics and social listening to the next level with predictive AI analytics, content performance, and side-by-side competitor summaries – all in one customizable dashboard.
What makes Socialbakers so unique is the one-calendar publisher, team collaborative community management, and a content creation hub. So there’s no need to flip through different systems just to get the results you need.
Awario takes online brand reputation management seriously. Marketers can track online mentions from any connected social platform, allowing them to act fast and reply directly from their feed.
Awario can let marketers hone-in on the right conversations online, and they can act fast if one of those conversations turns into a disaster.
Need campaign measurements and advertising effectiveness? Marketers have turned to Talkwalker to get the full scope of social conversations about their brand across multiple social networks.
It’s a versatile tool that can cover all aspects of social media marketing in one place. Sprout Social can simplify social media analytics that’s easy for any marketer to share across all teams.
When it comes to publishing metrics, Iconosquare can get marketers the analytics they need to improve their social media campaigns.
Scheduling posts is smooth and user-friendly, and the platform provides additional insights and recommendations that Instagram and Facebook don’t offer.
Khoros social media platform focuses on customer service and satisfaction. They take digital care seriously and provide marketers social media analytics for community management. By having this tool, they can resolve customers’ needs quickly.
Content marketers have found that it’s the best solution for research. BuzzSumo can measure how much an article has been shared on the web.
Hootsuite is one of the oldest social media analytics tools, and marketers have always relied on its scheduling capabilities. Throughout the years, Hootsuite has grown and developed analytics for social media marketing, publishing, and content.
Many social media marketers around the world use Keyhole for hashtag tracking. Keyhole can track hashtags and provide comprehensive metrics for social media marketing.
Keyhole takes its social media analytics further with influencer metrics to analyze influencer profiles and connect hashtag metrics and keywords.
If marketers need to revamp their influencer marketing strategy, they can always turn to TapInfluence. The platform can automate every part of content creation, social media management, and measure the impact of influencers.
Union Metrics is a social media analytics platform for public relations and marketing. With analytics, marketers can craft social media strategies and reflect on their content performance.
The platform can monitor social media across multiple profiles, so marketers can access a full set of metrics. This can empower teams to make results-based decisions, rather than testing campaigns based on guesswork.
Customer connections and customer experience management is Sprinklr’s specialty. Marketers can always count on Sprinklr to help with community, advertising, and social media marketing.
The platform can help marketers listen and engage with conversations across social media channels, allowing marketers to really connect with its customers.
Regardless of the social media analytics tool you choose, using the powers of AI and automation are the keys to a successful social media campaign.
Don’t rely too much on embedded metrics within Facebook, Instagram, Twitter, and Linkedin, alone. Choosing the right tool for your brand can help you predict performances, develop new strategies, automate team workflows, and respond to customers faster than ever before.
By using a tool that gives you a complete view of all social media analytics from all channels, you can finally see what’s working and what’s not in all your social media campaigns – all in one dashboard.
Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.