The Socialbakers Q4 2019 Social Media Trends Report reveals crucial insights into the changes and developments on social media. The report highlights key data behind paid advertising, including campaign objectives, developments in click-through rate and cost per click, and the evolution of ad placements.
Additionally, for the first time Socialbakers data reveals the marketing funnel conversion rate and shows which industries performed best.
Focusing on organic performance, the report details the audience size of the top 50 biggest brands on Instagram and Facebook, audience insights by age and gender, and the distribution of interactions across industries.
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