Social Media Trends Report: The Effects of COVID-19 on Marketing

Social Media Trends Report: The Effects of COVID-19 on Marketing

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The Social Media Trends Report for Q1 2020 further details the impact of COVID-19 on marketing trends that Socialbakers first highlighted in a special report. It outlines the data that reflects crucial market shifts and also highlights how brands reacted to the pandemic.

This report leads with some updated data from early Q2, showing regional improvement in key metrics like ad spend and cost per click.

Overall, the report reveals the key changes in paid advertising around the world, which have created certain opportunities and do provide some optimism when looking at regions that have started to contain the spread of the virus.

On the organic side, the audience size of the top 50 biggest brands on Instagram grew even bigger, and there was an increased reliance on organic content because of the overall decrease in ad spend. However, brands that were able to spend money on campaigns saw increased results.

Another result of the pandemic was the increased amount of time people spent online, which created opportunities for brands to increase their reach or engagement. All of these insights and more, including sentiment around the coronavirus and the latest in influencer marketing, can be found in this report.

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