Social media platforms are a fantastic option to reach millions all around the world. According to Statista, the global revenue forecast for social media platforms in 2019 is estimated to be 39 billion. Businesses have already started to pick up on this and many of them are using social media platforms to their advantage — and guess what?
However, videos are there to make it significantly easier. Videos are mobile friendly, easier to consume, and generally bring about more results relative to other options on social media.
1. Plan Your Social Media Video Marketing Strategy In Advance
The company targeted women on Facebook to choose the ring of their dreams and send it to their loved ones via targeted short video ads. As a result, more than 3000 women shared a ring, and 89% of their boyfriends visited the site.
2. Tell a Compelling Story
A researcher named Paul J. Zak wrote a piece called Why Your Brain Loves Good Storytelling research for Harvard Business Review that showed that great stories release oxytocin — a chemical that leads to a "bonding" experience — which is exactly what you should pursue with your followers. When you form a powerful connection with your audience, everything else comes naturally.
This ad not only touches the hearts of its viewers, but also perfectly promotes the company.
3. Use the First Few Seconds Wisely
Also, pay special attention to the introduction from the very beginning of your video creation process - it will help you to create powerful video content that drives results.
4. Focus on the Quality of Your Social Media Video
As mentioned before, grabbing your audience's attention is crucial, but keeping it is even more important. You want the people to fully consume your videos, and the only way to get them to do that is to create a social media video that's packed with high-quality content.
When it comes to videos, the number one rule is: quality over quantity. Things like going viral don't happen with low-quality videos, so it's important to focus on this step. And we aren't just talking about video quality (1080p), it's about the overall message — storytelling, wit, and purpose.
Instagram’s “Stories Are Everywhere” shows us that the videos can be fun, simple and high-quality. The creators highlighted the everyday moments with short Instagram Stories by combining different events and creativity. Their purpose was to promote the app’s Stories feature, and they did a great job by showing instead of telling.
5. Keep Your Video Content Short
Let's face it — most people don't have time to watch your 20-minute social media video. They are there to consume short and quick information that can be explored deeper if necessary.
That's why your videos should be used only as a "hook" to capture the attention, share a message, and get your viewers to follow-up on it (more on that later!).
6. Use Subtitles
7. Use Animations
What makes animated videos so great is their ability to take complex topics and visualize them in a clear, informative, and engaging way.
8. Consider Your Platform of Choice
For example, if you're going to post your video on Instagram, you need to make sure it is within the platform's 60 seconds video length limit.
Facebook, on the other hand, allows videos that are up to 240 minutes long, which shows that you'll occasionally have to re-adjust your videos to fit the standards of a specific platform.
Here’s how Oreo shares engaging Instagram content. The video below is perfectly tailored to the platform and it doesn’t even need sound to be fun and creative.
9. Include a Call-to-Action
The last tip for your social media video success is to include a call-to-action. Although social media is all about driving conversions, many brands still fail at this simple step. A great video is pointless if it doesn't include a powerful call-to-action helping to meet your business objectives.
Remember that your CTA shouldn't be too sales-focused and that it needs to point your audience towards converting.
After someone watches your amazing video, they are in desperate need of direction. They want to be told what to do and where to go next, and you should give them a precise answer.
For example, this "Eat the Ice Cream" video from the YouTuber Mike Diva is packed with CTAs. Even though they might appear repetitive, they actually serve a point and effectively encourage viewers to, well, eat the ice cream:
We hope that the tips we discussed here will help you to master video content and use it effectively in the upcoming year.
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