In episode 2 of Social Cast, we discuss one of the most critical areas in marketing: the challenges and opportunities of paid social media. Get insights on key advertising issues, learn about the direct correlation between ads and conversions, and how that ties into user journeys.
- Where should you invest?
- How should you focus/align your team?
- How do you set objectives for your ad strategy?
- How do you track and measure ad spend successfully?
- What are the mistakes marketers make?
- What does the future of paid social media really look like?
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