Staying Connected During a Crisis – You’re Not Alone

There’s no denying that the Coronavirus pandemic is a global crisis. People are concerned for their wellbeing and that of their loved ones, businesses are uncertain about the economic future, and huge numbers of our society are swiftly entering a period of enforced or recommended social distancing. As people spend more time in physical isolation, online communication has never been more important and we all play a part in keeping each other connected. You are not in it alone.

Staying Connected During a Crisis – You’re Not Alone

Today, more than ever, social media is playing a crucial role in keeping people connected with family, friends, and coworkers, as well as with news media and the subjects they love. Social media has also emerged as a key tool for spreading awareness and educating people about Coronavirus and how to stay safe.

In times of crisis, it is important that we all come together as a society and offer help with the tools that we have at our disposal. It’s often a struggle for any organization to stay on top of its social media channels, but during a time of emergency the challenges are even greater. 

At Socialbakers, we help businesses with social media management operations from just one hub. So here are a few ways in which we feel we can help. 

  • Being there for our customers – As a Socialbakers customer you will be able to count 100% on your account team. We are holding webinars to help our clients understand the situation, set up ways to track the crisis, and manage their online communities. 
  • Being there for our team – All of our employees around the world are encouraged to work from home to ensure their safety and our community has shown great support for each other.
  • Free access for Non-Governmental Organizations* (NGOs) – We know how much of a difference you’ve made in the world today. And the people need you, now more than ever. Let us help you with your mission. If you’re an NGO, we want to give you free access to our platform, including essential community management tools, free of charge for the next 6 months. Please contact us directly at
  • Free access for Governmental Institutions* – People are in dire need of accurate information and we can’t imagine how overwhelming it must be for governmental institutions managing online communities. That’s why we are giving you free access to our platform, including vital community management tools, free of charge for the next 3 months. Please contact us directly at

Handling a Crisis With Socialbakers

There’s a lot of noise on social media and it can be troublesome to get your message across quickly and effectively. We want to make life easier for our customers, so here are five ways Socialbakers can help you manage your online communities:

  • Task Automation – You can decrease the amount of repetitive manual work. With automated sentiment analysis, set the ground floor for future reporting and benchmarking.
  • Content Inspiration – Oversee the top content from major brands and influencers. Use the Collections feature to share your ideas with your team. You can narrow down your search results by filtering content by industry, country, or social platform.
  • Competitor Overviews – Instantly get an overview of competitor content. You can easily apply sub-labels to understand how competitors are handling the current situation. 
  • Hands-on Dashboard – Keep track of how the pandemic is affecting your performance on social media. You can create customer Dashboards in Suite using flexible and cross-platform widgets. 
  • Community Care – Ensure the utmost care for your audience, which is much needed during this time. You can check how your team is handling the influx of DMs and comments in the community dashboard. You can even deliver aligned messaging across all social networks by using community answer templates. 

Sending the Right Message

Social media feeds have been flooded with overwhelming content and it’s important for your message to be heard. It can be difficult to determine which channel your audience engages with the most. And sometimes there are crucial conversations that can be easily overlooked. 

Socialbakers’ coronavirus dashboard can help you keep track of that. It’s an impactful dashboard that can help you uncover those overwhelming conversations and identify sporadic trends around COVID-19 topics. Tracking this will help you stay on top of your community care and answer any vital questions your audience is in dire need of. 

What also comes with great care, comes with great team communication. Socialbakers platform can support strong team collaboration and communication with seamless approval workflows. And when social distancing encourages people to work remote, it’s important to stay productive during a crisis. As long as there’s good communication within your team, then you will be able to deliver the right message to your audience. 

We Are Here For You

Even though social distancing is a major priority, it doesn’t mean social isolation. You’re not alone. Social media means that people are more connected than ever before. 

Today we have the opportunity to use social media in unparalleled ways to give people the right information and reassurance they need to get through this crisis. By staying healthy, keeping our loved ones safe, and our online communities close, we will come out on the other side of this crisis stronger together. 

– Yuval Ben-Itzhak, Socialbakers CEO 

*The service is effective for the Socialbakers Smart package with 5 Pages, for qualifying NGOs and governmental organizations in qualifying regions.

Chief Executive Officer

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