A Strategy for the New Normal – Social Cast Ep. 22

A Strategy for the New Normal – Social Cast Ep. 22

It’s no secret that the recent pandemic has pushed companies and consumers alike to operate in new ways. Whether it’s improving remote teamwork, security concerns, or discovering new ways to deliver value to clients, the coronavirus’ impact on the business environment has been profound.

In light of all the drastic transformations, many companies are left wondering how to prepare for the new normal. While the future of the market is not yet clear, there are several lessons we can all learn from this challenging situation.

One of those is a focus on digital transformation. Implementing a strong presence of technology can be a tricky task, however the sudden demand for remote work has reinforced the necessity for a digitally literate workforce.

Additionally, as COVID-19 continues to rock the marketplace, many businesses are in search of unique ways to stand out amongst the chaos. Producing high quality content that serves as a resource is a surefire way to boost engagement and build stronger community relationships.

To discover more tips and tricks, tune in to this episode of the Social Cast with VaynerMedia’s VP and Head of Strategy Aaron Gomez on how to build a strategy for the “new normal”.

What Impact Has COVID-19 Had on Marketing Worldwide?

Key Takeaways

  • How are the market trends transforming?
  • What are the key challenges of the current business environment?
  • How is the supply chain changing?
  • What is the current demand for digital marketing?
  • What can businesses learn from the ongoing situation?

About the Social Cast

Socialbakers’ podcast series tackles some of the most challenging and interesting aspects of marketing. Our experts offer tips, hacks, and advice on almost any marketing subject you can think of.

You can subscribe to our podcast on the following platforms:

In our previous episode of Social Cast, we spoke with our very own Socialbakers expert Monica Raszyk on how influencers are coping with the quarantine. Tune in to learn all about influencer marketing during a pandemic by listening to Monica’s episode or checking out our article on how to work with influencers on TikTok.

Marketing Specialist

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