As marketers, we spend every day not only trying to stay up-to-date, but one step ahead. While much of our decisions are data-driven, it doesn’t always seem to be effective. So what are we doing wrong?
Unfortunately, many companies are missing the mark when it comes to successfully tracking insights across social media platforms. Drawing content strategies based on data from a select few platforms leads brands to make misinformed decisions and creates a cycle of ineffective content.
A simple way to avoid this common mistake is by including all platforms in data reports. Being able to accurately track insights is the basis of growing organically. Whether it’s Facebook or Twitter, tracking user behavior on all platforms is a key factor in breaking the cycle.
Additionally, in order to stay ahead, brands need to clearly construct what their short- and long-term goals are. It is typically advised that short-term goals can be achieved through PPC data, while long-term goals require a team to analyse and decide which data strategy will ultimately drive it to success.
In this episode of the Social Cast we spoke with SEMrush Head of Communications Fernando Angulo about all the ways your brand can truly track organic growth. Don’t waste any more time or man power on lopsided data.
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In the previous episode, we explored the Socialbakers Q4 2019 Social Media Trends Report revealing crucial insights into the changes and developments on social media. You can listen to that episode, watch it, or download the complete study.
Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.