The value of podcasts to marketers and their audiences alike is increasing. You can find podcast on almost any marketing topic: social media marketing podcasts, content marketing podcasts, marketing 101 podcasts, growth marketing podcasts, and many more.
There are literally hundreds of marketing podcasts out there but, to save you time, we’ve listed 15 of the very best.
Podcasts. Everyone can see how popular this format is becoming as a method of educating audiences and passing on information. But what’s really important for the listener is how podcasts entertain as well as educate while being so easy to consume.
And then there’s the benefits for your brand or business. Podcast marketing can help increase traffic to your website, generate leads, grow your audience and create a closer relationship with them, help you stand out from your competition, and give you a platform to interview interesting and relevant guests.
In fact, it’s clear that podcasts as a marketing tool is a “sticky” format, earning loyal fans who become emotionally connected and faithful to the podcast series they love and form part of a larger community gathered around the series.
It’s such a great format: pure high-value audio content with real personality which can be leveraged to push out all kinds of Call-to Actions. It’s also perfect for longer free-wheeling discussions where many fresh insights can come to light.
And who can say that the power of the human voice has no impact on them, no persuasive qualities? Nobody, that’s who.
Fans can be educated, entertained and subtly pushed towards whichever product/service your brand is promoting, and subject matter is almost infinite if you have a creative mind for storytelling or tweaking old talking points into fresh angles.
And all the audience needs to tune in is their smartphone and a pair of earbuds.
So sit back, grab a glass of something tasty, and check out this list of “high-value” marketing podcasts we put together so you don’t have to go digging for them yourself.
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