Webinar: Chatbots in Marketing – The Future Is Now

Webinar: Chatbots in Marketing – The Future Is Now

66% of customers say that valuing their time is the most important thing a company can do to provide them with good customer service. Yet, there is a gap between what consumers expect from interacting with your brand and what they actually get.

So, how can you bridge this gap? The answer lies in chatbots.

In this webinar, you’ll learn exactly how chatbots will enhance the customer journey as an additional touchpoint for consumers to feel good about your brand and get the answers they need quickly and with ease. More importantly, you’ll learn how chatbots can increase your business efficiency by reducing your call volumes and improving your cost savings.

Some key points we cover together: 

  • 🤖 How chatbots function and what value they bring to your business
  • 🦾 Leveraging chatbots to improve your customer experience
  • 💰 Getting ROI out of chatbots

Featuring marketing experts:

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Key Takeaways From This Webinar:

  • 55% of people say that messaging makes them feel more personally connected to a brand; 58% of people are more confident in messaging a business rather than calling.
  • Taking a look at the customer journey in today’s world, there are so many touch points to plan, measure, and manage – from brand and product discovery at the pre-purchase phase, to the actual purchase process of a product, and then the post-purchase phase with customer care. While brands may see three main groups of operations (marketing, sales, and care), customers see a single journey with the brand. The key is to ensure that brands are able to deliver a consistent customer experience across ALL of these touch points.
  • With the integration of chatbots, businesses will be able to reap the benefits on multiple fronts – customer satisfaction ROI, internal operations ROI, and sales revenue ROI.

Learn more about chatbots and customer experience:

Senior Marketing Manager

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