There’s usually a familiar pattern to end-of-year marketing, but there was nothing usual about this year. That means that many brands had to try out new strategies for holiday marketing, though this webinar discussion reveals that the heart of the message was still similar to what it’s always been.
From new in-store safety measures to customized content, killer memes, TikTok challenges, giving back to their communities, and more, a few unifying themes emerged during the discussion: be human, be authentic, and prioritize engagement with your audience.
Socialbakers Head of Enterprise Solutions Bob Gearing sat down with two guest experts from the retail and tech world – Sophie Boissinot-Tremblay of shoe and accessories retailer ALDO, and Steven Monterastelli of the progressive digital agency behind Xbox, Ayzenberg.
This dynamic duo shared insights on the unique and meaningful ways brands engage customers from home this year with real-life examples from their own teams, plus the importance of a user’s enjoyable and personalized online experience, especially with online activity being at an all-time high.
Featuring marketing experts:
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