Webinar: Understanding Audiences – The Crazy 2020 Guide

Webinar: Understanding Audiences – The Crazy 2020 Guide

When the only constant is change, it’s imperative that marketers stay as up to date as possible to understand the changing behaviors of their audience. And in 2020, that’s never been more important.

In this webinar that’s built on Socialbakers’ Audience Insights report, our experts discuss the necessary steps to lay the foundations of audience research, how to use social listening to gather insights that can turn into actionable data, and why creating positive experiences at each touchpoint from marketing to customer care is so critical.

Featuring Socialbakers experts:

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Key Takeaways From This Webinar:

  • In a world that’s changing rapidly, one thing that doesn’t change is the power of positive experiences
  • Continuous listening enriches marketing persona data and tunes you in to unmet needs
  • Always research your assumptions; audience behavior changed during the pandemic, and some of it won’t be changing back
  • There’s a give and take throughout the customer journey, so don’t forget to listen and apply what you learn

About Socialbakers Webinars

As marketing experts, the team at Socialbakers loves sharing their knowledge and skills with the broader community. Whether or not you’re using the Socialbakers platform, our team will share actionable insights and answer questions that will help you become a smarter, more efficient marketer.

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