Webinar: The Up and Down Trends on Social Media
As we near the end of 2020, it’s important to look closely at the changing trends in paid and organic social media marketing to see what lessons can be learned to finish the year strong and get even better in 2021.
In this webinar, Socialbakers’ experts dive into the data and explore the increases in ad spend and CPC (as well as decreases in Facebook Live). Many behaviors have reverted to 2019 levels, but others have shifted and could be a part of a continued change in audience behavior that digital marketers must pay close attention to.
Download the full Q3 2020 Social Media Trends Report and watch the webinar below.
Featuring Socialbakers experts:
- Amelie Winkler, Senior Product Marketing Manager
- Sarma Reitere, Social Media Specialist
- Taylor Bern, Content Marketing Specialist
Get the Full Webinar Slide Deck
Key Takeaways From This Webinar:
- Global ad spend increased 56.4% compared to Q2 2020
- Facebook ad reach in Northern America increased by 134.9% compared to the previous year
- Facebook fans’ online habits have shifted, including an increase in early morning usage
- Facebook Live usage decreased in Q3 2020, but its interactions were double that of regular video
About Socialbakers Webinars
As marketing experts, the team at Socialbakers loves sharing their knowledge and skills with the broader community. Whether or not you’re using the Socialbakers platform, our team will share actionable insights and answer questions that will help you become a smarter, more efficient marketer.
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Taylor has been with Socialbakers since 2019. As a content marketing specialist, he helps create reports, blogs, and he also hosts webinars and other live events.