Webinar: Your Super Guide to Social Media Listening in 2021

We know that consumer behaviors have changed in 2020. And how do we know that? Because we listen.

There are all kinds of ways that audiences are telling you how and why they’re doing what they’re doing; the key is knowing where to look for that information and what to do about it.

In this webinar, Socialbakers’ experts dive into the topic of social listening and how brand experiences are fueled by the continuous insights that social listening provides. Consumers interact with brands at so many different touchpoints that you need a tool in order to properly equip customer care teams to do their work and provide the customer experience that audiences are looking for.

Featuring Socialbakers experts:

• Mantas Ciuksys, Director of Content Marketing
• Monica Raszyk, Director of Product Marketing
• Robert Bronisevsky, Senior Product Manager

Key Takeaways From This Webinar:

• Time spent on mobile increased 25% compared to H2 2019, and that’s also where most brand and product research takes place
• Social listening enables potential collaborations that brands hadn’t thought of, including a very successful use case from ColourPop
• Facebook fans’ online habits have shifted, including an increase in early morning usage, which should be noted in all content plans

About Socialbakers Webinars

As marketing experts, the team at Socialbakers loves sharing their knowledge and skills with the broader community. Whether or not you’re using the Socialbakers platform, our team will share actionable insights and answer questions that will help you become a smarter, more efficient marketer.

Learn more about social listening:

• Social Media Listening: An Essential Marketing Tool in 2021
• 7 Reasons Why Social Listening Is Important
• 8 Best Social Listening Tools in 2020
• What’s the Difference Between Social Listening and Social Monitoring?
• The Ultimate Guide to Social Listening