press release

Socialbakers Launches AI-Powered Performance Prediction & Optimization for Instagram Campaigns

For the first time marketers can leverage AI & machine learning to optimize their investments and maximize the outcome on Instagram

Prague, November 1, 2017 - Socialbakers, the leading social media marketing platform, today announced the world’s first AI-powered performance prediction and optimization for Instagram. This new addition helps marketers get the most out of their paid and organic activities. Socialbakers is the leading platform to provide marketers with measurement, management and optimization for Instagram and Facebook in a single integrated suite.

Since launching in 2010, Instagram has rapidly become one of the world’s largest and best-loved social platforms. It is home to more than 800M active monthly users and more than 2 million advertisers, who are leveraging Instagram's visual capabilities to promote their products and services. A study recently released by Socialbakers shows that brands can garner 3x more engagement on Instagram than on other social platforms. The rising number of marketers present on Instagram means that the platform is being increasingly used for ads and sponsored posts. This increase in competition means it’s more important than ever for marketers to build a strategy that results with clear business results. Guessing which Instagram posts to promote is a risky strategy that leads to unwise budget choices. Socialbakers helps marketers overcome these challenges by providing four key benefits:

Performance Prediction enables marketers to identify and monitor their top-performing content, see the predicted interactions that each post will receive and get actionable recommendations so that they can promote confidently and maximize their return.

Promoted Post Detection lets marketers learn how their competitors are investing their advertising budget on the platform and use this knowledge to adjust their own strategy and justify Instagram budgets.

Content Inspiration gives marketers access to the industry’s largest social media dataset of content to get inspiration for their posts. No other tool gives marketers access to such a rich pool of social media content and data-driven recommendations on what content will resonate best with their audience.

Customizable Dashboard with added Instagram Insights lets marketers easily measure the results and demonstrate the value of their campaigns across all social channels in one place.

“The relevance of content to your audience is the top priority when it comes to delivering maximized impact on social media”, said Yuval Ben-Itzhak, CEO, Socialbakers. “Publishing and promoting content on Instagram without knowing how it’s resonating with your target audience means you can easily invest in the wrong content. Socialbakers is providing marketers with smart, data-driven recommendations to help them maximize their business impact on Instagram”.

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About Socialbakers

Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.

With over 2,500 clients across 100 countries, Socialbakers is the leading social media management platform, tracking 10 million social profiles across all major social platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Google+, and Socialbakers has been a Facebook Marketing Partner since 2011, a Pinterest Marketing Partner since 2017 and a LinkedIn Marketing Partner since 2017.

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