How @McDonaldsKSA and their agency Ethos Interactive led the industry in community management for 5 consecutive quarters on Twitter
Proactive community management is about leveraging every opportunity to connect more deeply with your customers. Ethos Interactive and their client McDonald’s KSA understand the value of timely and personalized community management first hand.
With their agency Ethos Interactive, McDonald’s KSA was Socialbakers’ #1 Socially Devoted brand in the retail food industry globally for 5 consecutive quarters (Q3 2017 to Q3 2018) on Twitter.
With a 61% better response rate and 5 hours and 30 minutes faster response time than the retail food industry benchmark, the iconic food chain was able to foster great relationships, increase brand loyalty, and improve customer satisfaction overall.
Every customer engagement is an opportunity to enhance our relationship and create a great experience for our community.Osmat Awar, Director, Corporate Communication and Social Responsibility McDonald’s RICC
That’s why Socialbakers is an integral part of our community management strategy. With Socialbakers’ easy-to-use interface, we have the ability to close the gap in cross-team communication so we can give our customers the attention they deserve.