How the Indonesian automotive market leader closed collaboration gaps by bringing together all teams under one roof
Toyota Astra Motor is an automotive joint venture company between Toyota Motor Corporation and PT Astra International and the best-selling car brand in Indonesia. The company is well-known for technological innovations, revolutionary thinking, and putting the idea of kaizen in everything they do.
Toyota Astra Motor manages its immense social presence just as they create their cars: with an unconditional commitment to streamlining operations and tuning separate teams to work as one.
By choosing Socialbakers as their reliable partner, they brought highly-distributed marketing activities into one centralized workplace, successfully bridging the gaps between different teams’ activities. This consolidated approach has enabled Toyota Astra Motor to overcome key operational challenges, such as: juggling multiple social profiles, briefing partner agencies, governing the entire content strategy, and delivering detailed performance reports.
“Socialbakers is Toyota Astra Motor’s one-stop solution for social media maintenance and coordination.”Arief Zackie, Digital Lead Toyota Astra Motor
With Socialbakers, they solve complex challenges in an easy, savvy way:
Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.