How vivo Communication Technology Cuts Down the Data Overload To Focus on What Drives Engagement
vivo is a Chinese Communication Technology company founded in 2009. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, in the first quarter of 2020, vivo ranks fifth in the global smartphone brand with a market share of 9%. Since 2014, they have successfully expanded their global presence to over 100 countries worldwide, and they continue to grow.
Across social media, thousands of brands constantly compete for user attention, making it a daily challenge to cut through the noise, stand out, and adjust media strategies to the fast-changing environment.
People are getting pickier for content and less patient. To get the audience engaged, we need to know exactly what type of content works best for our audience.Li Yan, Global Digital Senior Manager
Having the right partner to manage the end-to-end social media process became inevitable for a brand like vivo, with hundreds of pages under their wing.
“Before we used Socialbakers, we had trouble conducting a comprehensive analysis of our social media content performance, simply due to the huge amount of data. That’s when we realized that we needed a cross-channel management platform, and we introduced Socialbakers. It totally changed our workflow and made analysis much easier,” shared Li Yan.
Bringing in Socialbakers brought vivo rapid and impressive results. In the unified digital marketing platform, the brand can manage all social media channels, optimize their content strategy, and take care of their community.
Socialbakers personalized dashboards allow us to analyze the most important metrics fast and timely so that we can adjust our content strategy at the right time. This has resulted in a huge growth in engagement.Jade Sun, Digital Marketing, Overseas Brand Department
Now, after vivo has established its brand awareness in most of the regions, they are setting new challenging goals:
Moving forward, we would like to build closer relationships with our customers, to give them a deeper understanding of our brand. To achieve this, our strategy will mainly focus on boosting brand engagement on social. With Socialbakers, we can stay connected with our audience’s reactions and identify the best content across social. Thus, we can make quick decisions whenever we spot something that isn’t working.Wang Xin, Digital Marketing Director, Overseas Brand Department