Negative Feedback Analysis

Facebook recently made a significant change to the EdgeRank algorithm that increased the importance of Negative Feedback. As a result, understanding Negative Feedback is now an integral component for optimizing EdgeRank, and keeping at bay any negative impact on your content is more important than ever.

Negative Feedback Analyzer enables marketers to quickly understand how Negative Feedback impacts their content, and offers insight on how to avoid future Negative Feedback.

We built Negative Feedback Analyzer to answer a few
key questions:

  • How much Negative Feedback does my content typically receive?
  • What is the normal amount of Negative Feedback that Pages in my industry receive?
  • How many fans are now unreachable because of prior Negative Feedback?
  • How is Paid Media influencing Negative Feedback for my content?
  • Which topics are creating Negative Feedback?
  • What specific content is receiving Negative Feedback?
  • Of the different types of Negative Feedback, what is the severity of my Negative Feedback?

How To Use Negative Feedback Analyzer

Negative Feedback Totals

Overview Metrics

The top four metrics quickly identify how your Page is performing and how it is trending. We’re providing metrics for the following:

  • Median Negative Feedback: understand how much Negative Feedback your content is receiving per post
  • Industry Median: compare your Page against the Industry Median to give a bit of perspective against the rest of your Industry
  • Negative Feedback Per Impression: understand if your Negative Feedback is being influenced more so by content, rather than the audience
  • Unreachable People: see how many people chose to hide your future content— this is the worst kind of Negative Feedback, as it means you’ll no longer be able to reach them

Visual Analysis

We provided a variety of graphing options to visualize Negative Feedback. A variety of toggle options are available, with four main graph views:

  • NF Per Day: understand how Negative Feedback changed per day
  • NF VS. Paid: visually determine the correlation between Negative Feedback and Paid Media—sometimes Negative Feedback correlates strongly with Paid Media
  • NF Per 100 Impressions: get an understanding how Negative Feedback relates to impressions—with publishing apps on Facebook, it’s considered a “spammy” app if it’s receiving greater than a ratio of 1 Spam per 10k Impressions. For Pages, we recommend staying below a ratio of 1 Negative Feedback per 100 Impressions.
  • NF VS. ER Score: Facebook has announced that Negative Feedback will hurt the visibility of your content in the news feed—seeing how your EdgeRank Scores compare to your Negative Feedback may provide insight into how the two are interacting with each other

Negative Feedback vs Paid Impressions

The red dots beneath the x axis represent each individual post. The size of the dot is relative to the individual post’s Severity score. Use these dots to see which posts impacted Negative Feedback the greatest.

Posts That Have Received Negative Feedback

The section below looks at all of the posts over the time period that have received Negative Feedback, sorted by Severity. There are different types of Negative Feedback (xbutton, hide, hide all, spam, and unlike) and we’ve ranked the different types and applied a scoring system to help you understand the context of your Negative Feedback. We won’t reveal the exact calculation, but we will reveal our general ranking: xbutton < hide < hide all < spam < unlike.

Negative Feedback All Posts

Above the Posts is a Keyword Cloud that attempts to identify keywords that drove the most Negative Feedback. Sometimes this cloud will be very descriptive, other times it will be abstract. It will depend on how your content is being reported.

Below the Keyword Cloud is a table of the posts that received Negative Feedback. Each column is sortable and the entire table is searchable. Below each Post’s content, you’ll see a horizontal bar that can be black, red, and/or green.

  • Black — Organic Impressions
  • Red — Viral Impressions
  • Green — Paid Impressions

This horizontal bar provides visual context to which Impression types are driving Negative Feedback. We most often see that Paid Impressions drive Negative Feedback (as opposed to Viral Impressions). If the post received any Paid Media, you’ll see a dollar sign listed to the right of the Date and Time of the post.

Negative Feedback Visual Analysis

Oftentimes Facebook analytics is dominated by numbers and charts, but we feel it’s also important to provide more discernible analyses in our tools. This Visual Analysis allows you to quickly view the posts that received Negative Feedback (as ranked by Severity). Sometimes you’ll notice a distinct pattern of certain content or visual strategies.

Negative Feedback Visual


We’re excited about the opportunities this new feature will provide to our users. Reducing Negative Feedback improves the EdgeRank of your posts. Understanding this metric, and how to reduce it, is now integral in EdgeRank optimization. Let us know how you’re using Negative Feedback Analyzer—reach out on TwitterFacebook, or below in the comments!

11 Comments on “Negative Feedback Analysis

  1. Where do we find the analyser? I would like to try it. Thanks.

  2. elef

    im affraid that i cant find the analyser , is it necessary to have an app ? please be kind to indicate exactly where to find it on tmy page . Thanks in advanced

  3. Can you see the breakdown of Negative Post by type in the native Facebook Analytics? I see the total number of “negative feedback” for each post and the unique number of people who left negative feedback, but not a breakdown of actions (xbutton, hide, hide all, spam, and unlike).

    Is that only available via API or an App?

    • Chad Wittman

      You can get it from Facebook Insights, you need to export the Post Level Insights and head over to the tab for Negative Feedback.

  4. Jack Pate

    What exact metrics are you using to determine the percentage of negative feedback? I am interested. Are you using lifetime-unique users or lifetime-total-negative? Are you dividing by total impressions or total uniques?

    • Chad Wittman

      We’re looking at this per post, unique Negative Feedback (lifetime of post) divided by uniques Reached.

  5. The analyzer is worth trying… i would write a review on it after trying it ou… thanks for sharing

  6. Charlotte Daou

    What about the Negative comments? What is the average percentage of the negative comments comparing to the total interaction? What if we have 0 hide post, 0 Hide all post, 0 Report as spam and 7 unlike Page but we have a high number of Negative comments. What is the equation in this case?

    • Chad Wittman

      When you say “negative comments” are you speaking in terms of the sentiment?

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