With the launch of our Negative Feedback Analysis feature, we revealed a new metric: Severity Score. There are a variety of different types of Negative Feedback, each type differs in severity. The score weights these types of Negative Feedback to give perspective into how bad the feedback really was.
We believe that the severity of Negative Feedback is as follows:
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We have weighted the Negative Feedback and divided against Total Unique Impressions to give relativity for the number of people who saw it.